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BlaBlaCar
BlaBlaCar

Audience Monetization Manager

Paris, France
Full-Time

TLDR

Own and scale monetization strategies for BlaBlaCar’s audience, leveraging programmatic advertising and partnerships to build sustainable revenue streams.

About BlaBlaCar BlaBlaCar is the world’s leading community-based travel app enabling 27 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices, 30% working fully remotely. Your mission We are building a new strategic pillar to monetize BlaBlaCar’s global audience. With a focus on long-term scalability, we’ve been integrating programmatic advertising, direct brand deals, and affiliate partnerships to build a sustainable, high-growth revenue stream. We’re looking for an Audience Monetization Manager to own and scale this practice from the ground up. You will define the strategy and roadmap, arbitrate among levers and maximize revenue by leveraging high-intent moments across the user journey. This is a rare "0 to 1" opportunity that combines high-level strategy with hands-on execution across diverse global markets. This role combines strategic ownership and hands-on execution, from defining the roadmap and coordinating stakeholders to running tests, monitoring performance and scaling successful initiatives. Your Responsibilities

 

Monetization Strategy & Ownership

 

  • Define and own the overall monetization strategy across different pillars such as programmatic ads, direct deals with brands or affiliates, and adapted to different geographies

  • Balance short-term revenue performance with long-term user experience and monetization sustainability

  • Drive prioritization and trade-offs between monetization levers (shared inventory)

  • Maximize revenue while preserving user experience and core product KPIs

    •  

    Cross-functional Project Management

     

  • Act as the single owner and main point of contact for all stakeholders across Product, Engineering, Data and Marketing

  • Contribute to product and tech roadmap to support monetization initiatives

  • Lead end-to-end execution with Product, Engineering, Data and Marketing teams

  • Define roadmap, and coordinate developments and delivery

    •  

    Performance & Execution

     
  • Monitor monetization performance and identify optimization opportunities

  • Contribute to improving overall monetization yield across channels and placements

  • Run A/B tests and iterate on formats, placements and strategies

  • Manage relationships with ad networks (e.g. AdMob) and partners

  • Ensure proper tracking, reporting and revenue follow-up
    •  

    Partnerships & Direct Deals

     

  • Define the strategy and build the partnership & Direct Deals playbook 

  • Identify, negotiate and manage partnerships (Direct Deals, Affiliates)

  • Build and scale a pipeline of monetization opportunities

  • Ensure consistency between partnerships and product experience

    •  

    Programmatic & Monetization Setup

     

  • Assess and challenge the current monetization stack (e.g. AdMob) and define the most relevant tools and setup for long-term scalability with Product and Tech teams

  • Define formats, placements and monetization logic

  • Monitor performance, run tests and continuously optimize

    • Your Qualifications

  • +5 years of experience in growth, monetization, partnerships or similar roles

  • Strong partnership, business development or affiliates management skills

  • Strong business acumen and ability to drive revenue-generating initiatives

  • Strong project management skills with experience driving cross-functional initiatives

  • Analytical mindset (A/B testing, performance tracking)

  • Experience working with Product and Tech teams

  • Experience with mobile apps, AdMob or programmatic advertising

    • What we have to offer

     

  • Hybrid position : 2 days at the office per week 

  • 50% healthcare coverage (Alan)

  • 4 additional weeks on top of legal maternity/paternity leaves

  • Financial support for home office equipment

  • Minimum 25 days holiday per year 

  • Local meal plan policy (Swile card)

  • 50% transportation paid (Forfait Mobilité Durable)

  • Free unlimited carpooling & bus rides

  • Personal growth via trainings, mentorship, and internal mobility programs

  • Employee Stock ownership plan

  • Regular team building events

  • 1 day off per year to test our product

    • Hiring Process

  • A 30-min video-call with Chloé Friess our Talent Acquisition Manager to get to know you, understand your career expectations and answer your questions

  • A 45-min video-call with Benjamin Braconnier, Paid Acquisition Lead, to discuss the role in more depth

  • A fully remote exercise to evaluate your hard skills, followed by a 60-min video-call with several Product and Marketing stakeholders

  • A 30-min video-call with Clara Capitaine, Head of Marketing Strategy and Performance to meet the team and get a feel for the broader Product organisation

  • Usually, our hiring process lasts on average 20-25 days, offers usually come within 48 hours.

    • BlaBlaCar is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

    Benefits

    Free Meals & Snacks

    Local meal plan policy (Swile card)

    Health Insurance

    50% healthcare coverage (Alan)

    Test product day

    1 day off per year to test our product

    Paid Parental Leave

    4 additional weeks on top of legal maternity/paternity leaves

    Paid Time Off

    Minimum 25 days holiday per year

    BlaBlaCar
    BlaBlaCar

    BlaBlaCar is a community-based travel app that connects 27 million members annually for carpooling and bus travel across 21 countries. By facilitating shared journeys, it not only makes travel more affordable but also fosters social connections among travelers.

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