ATL & Brand Marketing, Senior Manager - (Maternity Cover)

About Builder.ai
We’re on a mission to make app building so easy everyone can do it – regardless of their background, tech knowledge or budget.  We’ve already helped thousands of entrepreneurs, small businesses and even global brands, like the BBC, Makro and Pepsi achieve their software goals and we’ve only just started. 

Builder.ai was voted as one of 2023’s ‘Most Innovative Companies in AI’ by Fast Company, and won Europas 2022 ‘Scaleup of the Year’. Our team has grown to over 800 people across the world and our recent announcement of $250m Series D funding (and partnership with Microsoft) means there’s never been a more exciting time to become a Builder.


Life at Builder.ai

At Builder.ai we encourage you to experiment! Each role at Builder has unlimited opportunities to learn, progress and challenge the status quo. We want you to help us become even better at supporting our customers and take AI app building to new heights.

Our global team is diverse, collaborative and exceptionally talented. We hire people for their differences but all unite with our shared belief in Builder’s HEARTT values: (Heart, Entrepreneurship, Accountability, Respect, Trust and Transparency) and a let’s-get-stuff-done attitude.

In return for your skills and commitment, we offer a range of great perks, from hybrid working and a variable annual bonus, to employee stock options, generous paid leave, and trips abroad #WhatWillYouBuild


About the role
We’re on the lookout for an exceptional ATL & Brand Marketing Manager who will take the lead in executing ATL brand campaigns globally. This position is a maternity cover contract which could be up to 12 months starting from February 2024.

This role demands someone who is equal parts creative wiz and project management pro. Telling stories should be at the heart of everything you do in this role, while also being strategically focused on how each marketing campaign maps against company goals and drives impactful results for the business. This role will lead and inspire the execution of best-in-class ATL brand campaigns.

As the Brand and ATL manager, you will be responsible for increasing brand awareness and engagement, tracking and analyzing the performance of advertising campaigns and ensuring that all activities are in line with our brand identity and guidelines. This means you must have a strong attention to detail and are constantly measuring, analyzing and reporting on campaign performance so that the team can make decisions and optimize for future success.

Key Responsibilities

  • Execute ATL marketing strategies to increase brand visibility and awareness while collaborating successfully with cross-functional teams including design, growth, content, product and revenue teams.
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Drive Leads through impactful creative and a strong CTA.
  • Drive campaign development as well as manage tactical day-to-day campaign deliverables, using insights and customer intelligence
  • Media Planning and Buying:
  • Execute campaigns across traditional media channels such as TV, radio, print, and outdoor.
  • Negotiate and manage relationships with media vendors to ensure optimal placement and cost-effectiveness.
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  • Analyze consumer behavior, delivered against planned ROI and adjust campaigns accordingly for the future
  • Collaborate cross functionally to ensure campaigns are delivered across all customer touchpoints
  • Build strategic relationships and partner with internal stakeholders, key industry players, agencies and vendors
  • Monitor and track competition with regard to marketing activities

Requirements

  • 8+ years of experience in marketing, ( preferably 3+ years in B2C)
  • Bachelor's degree is a must
  • A dynamic, analytical and creative professional with proven performance success in marketing (ATL led campaigns)
  • Experience working on full-funnel campaigns from building awareness, to driving engagement and ultimately conversion 
  • A strong creative eye for detail and a love of clear messaging
  • Strong stakeholder management skills
  • The ability to think on your feet, and to digest information quickly to determine the appropriate way forward, breaking through any jargon to deliver clear messaging.

Benefits

  • Attractive quarterly OKR bonus plan or commission scheme dependant on your role
  • Stock options in a $450 million funded Series D scale-up company
  • 24 days annual leave + bank holidays
  • 2 x Builder family days each year
  • Time off between Christmas and New Year
  • Generous Referral Bonus scheme
  • Pension contributions
  • Private Medical Insurance provided by AXA 
  • Private Dental Insurance provided by Bupa 
  • Access to our Perkbox

In everything we do, we believe in pushing the boundary of conventional thinking, to look at every problem differently and to move beyond tried and tested routes. We enable our customers to build without limitations and we encourage our people to do the same with our products, our culture, and their own limitless career paths.Our MissionWe make products that are simple to use, efficient, and transcend the need for traditional know-how empowering anyone to turn their ideas into a bespoke technology product. From launch to enterprise-level scale, we maximize every aspect of your project through the process. We take the idea in your head and turn it into the app in your hand. Our clients include the BBC, Virgin United, and many more.Our PeopleOur team started in 2012 out of New Delhi and has been growing, evolving, and disrupting ever since. We are now headquartered in Los Angeles in the Playa Vista neighborhood where Silicon Valley meets Southern California. What makes us different? It's our HEARTT. It's our heart, entrepreneurship, accountability, respect, trust, and transparency that empowers our people to push boundaries and change the future together.Our FounderOur Founder and Chief Wizard is Sachin Dev Duggal. Sachin has been an entrepreneur since age 15. He took his last company Nivio, an early cloud startup, to $100M in value before exiting. His accomplishments have been widely recognized: MIT Under 35 Indian Innovator of the Year, Ernst & Young Entrepreneur of the Year Finalist and the BBC Young Asian Achiever of the Year. Sachin also made history as one of the youngest attendees at the World Economic Forum in Davos. He holds a degrees from Imperial College London and the Entrepreneurial Master’s Program from MIT. Our ProductsOur platform empowers anyone to create, operate and scale the lifecycle of digital projects. We do this by providing a suite of three products:Builder. Use Builder to build your next software project using an assembly-line platform implemented with the assistance of AI. Alongside a smart process, our Capacity Partner network of 32,000+ developers and creatives ensure your product launches under budget and within deadline. In fact, 90% of our projects are launched before deadline and under budget.BuilderCare. Let us take care of your projects’ necessary updates. BuilderCare guarantees your bespoke software stays up-to-date. This ensures products run smoothly post-launch, and continue after third-party libraries such as Facebook APIs are updated. CloudOps. Make the most of your cloud experience. CloudOps leverages AI and machine learning to effortlessly maintain the scale of your cloud infrastructure. Smart management reduces DevOps time operating and continuously improving your cloud infrastructure. Need a talented DevOps professional? We can provide DevOps assistance and billing starting by the minute. The result: a single, discounted bill alongside the world’s best talent.

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