Associate Vice President -Marketing

Associate Vice President - Infopro Learning

About Infopro Learning

Infopro Learning is a global leader in corporate training and talent development solutions, helping organizations transform their workforce capabilities through innovative learning programs, technology platforms, and strategic consulting. With a legacy of excellence spanning over 25 years, we partner with Fortune 500 companies and growing enterprises worldwide to deliver measurable business impact through human capital development.

Position Overview

We are seeking an accomplished, strategic marketing leader to join our team in India. This senior role will be responsible for developing and implementing comprehensive marketing strategies that drive brand awareness, lead generation, and revenue growth across our portfolio of learning solutions and services. The ideal candidate will bring a combination of strategic vision, commercial acumen, and hands-on leadership experience to transform our marketing capabilities and significantly impact business outcomes.

Key Responsibilities

Strategic Leadership

• Develop and execute a comprehensive marketing strategy aligned with business objectives and growth targets

• Lead the evolution of our brand positioning and messaging to strengthen market differentiation

• Drive market intelligence initiatives to identify emerging trends, competitive landscape changes, and new opportunity areas

• Establish meaningful KPIs and analytics frameworks to measure marketing effectiveness and ROI

• Partner with sales leadership to enable revenue growth through integrated marketing approaches

Commercial Impact

• Translate business goals into actionable marketing plans with clear commercial outcomes

• Develop and manage marketing budgets with a focus on maximizing return on marketing investment

• Build pipeline generation programs that deliver qualified opportunities to the sales organization

• Create value proposition frameworks that effectively communicate our competitive advantages

• Develop pricing and packaging strategies that optimize market penetration and profitability

Team Development

• Lead, mentor, and develop a high-performing marketing team

• Establish a culture of innovation, execution excellence, and continuous improvement

• Implement talent development frameworks to enhance team capabilities and career growth

• Drive cross-functional collaboration with product, sales, and delivery teams

• Recruit and retain top marketing talent across specialized functional areas

Marketing Operations

• Oversee the planning and execution of integrated marketing campaigns across digital and traditional channels

• Modernize our marketing technology stack to enhance automation, personalization, and analytics capabilities

• Drive content strategy development to position Infopro Learning as a thought leader in the learning industry

• Enhance lead generation and nurturing programs to improve conversion rates throughout the buyer journey

• Optimize digital presence through website enhancements, SEO/SEM strategies, and social media activation