TENDRIL
Associate Product Marketing Manager
TLDR
Drive the clean energy revolution by executing go-to-market strategies, sales enablement, and product marketing analysis in a collaborative and impactful environment.
Uplight is creating a new category of energy. We make software that manages energy resources in homes and businesses—including things like smart thermostats, electric vehicles, solar panels, storage batteries, heat pumps, and even people’s behavior—to generate, shift, or save energy to balance the grid, making it more efficient and reliable. This creates clean energy capacity that can be used by the power grid instead of burning more fossil fuels. Our solutions accelerate the transition to clean energy and save money for energy customers.
We are looking for an Associate Product Marketing Manager to drive our company forward, and help us lead the clean energy revolution.
How you will make an impact:
- Support the development and execution of the go-to-market strategy for 1-2 of Uplight’s solutions and products through market research and analysis, product positioning and messaging, collateral development, and collaboration with the relevant teams.
- Extract key insights from in-depth analyses of our market and solutions, synthesizing and packaging for internal teams while also incorporating into market-facing collateral.
- Contribute to Uplight’s thought leadership by developing narratives with supporting proof points demonstrating the value that our products bring to our clients, including not only the “what,” but the “why,” “how,” and “so what,” in the form of case studies, presentations, marketing collateral, and more.
- Contribute to the development of training and enablement materials to support our Commercial Team’s understanding of the problems we solve for our buyers and users, as well as the market at large; contribute to development of internal tools, external collateral, and training content.
What you get to do:
Sales Enablement and Subject Matter Expertise:
- Work cross-functionally with teams across the organization including but not limited to Product, Sales, Account Management, Finance, Reporting, Insights, and Data Science in order to develop subject-matter expertise about the problems we solve for our buyers and users, as well as Uplight’s distinct role within the market at large.
- Develop, maintain, and socialize internal tools and external sales assets that help our Sales, Marketing, and Market Development teams identify new opportunities, articulate Uplight’s unique value proposition, and accelerate adoption of Uplight’s products.
- Collaborate with Product, Insights, and Account Management teams to define and measure the beneficial outcomes that we deliver for our clients.
- Represent Uplight in industry events and forums as well as client meetings.
- Ensure PMM resources consistently align sales and marketing teams on core use cases, personas, customer profiles, and competitive differentiation.
- Provide direct deal support to Sales teams as needed.
Market and Product Analysis:
- Independently execute specific go‐to‐market strategy projects, which can include positioning, packaging, market intelligence, and other projects.
- Clearly articulate a product’s value in a way that resonates with the market.
- Synthesize market information into insights that inform positioning, roadmap, and go-to market strategy.
- Develop product messaging and positioning.
- Collaborate with the Product team to inform roadmap priority and market strategy based on research.
Product Marketing Scale:
- Design and implement tools and processes to streamline development and maintenance of PMM go-to-market deliverables.
- Organize and socialize PMM-developed collateral and materials to enhance self-service accessibility to internal teams across the organization.
What you bring to Uplight:
- 1-2+ years of experience in the utility, energy and/or climate tech space with a foundational understanding of the market, business incentives, and regulatory environment.
- Passion for storytelling and impact.
- An analytical mindset, and a proven ability to synthesize qualitative and quantitative research into actionable information or recommendations to internal and external stakeholders
- Exceptional oral and written communication and presentation skills.
- Ability to adapt to change within a fast-paced environment.
- Ability to multitask, provide persistent follow-up, and prioritize competing deadlines.
- Team player (ability to work toward a common goal across all departments and levels).
- Self-starter and self-accountable.
- Creative problem-solving skills.
Don’t meet every single requirement? Studies have shown that women, marginalized genders and people of color are less likely to apply to jobs unless they meet every single qualification. At Uplight we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Why Join Uplight in Leading the Fight Against Climate Change?
At Uplight, we're not just offering a job – we're offering a chance to be part of the solution to one of the world's biggest challenges. As a certified B Corporation, we're deeply committed to both social and environmental responsibility. Here's why you should join our team of passionate Uplighters:
- Make a Meaningful Impact: Your work directly impacts our mission of decarbonization and building a more sustainable future.
- Grow Your Career: We offer ample advancement opportunities, robust learning and development programs, and a supportive team environment that fosters collaboration and innovation.
- Thrive: We offer comprehensive benefits, including flexible time off, generous parental leave, a wellness stipend, and work flexibility to help you thrive both personally and professionally.
- Belong to an Inclusive Community: We celebrate diversity and foster an inclusive workplace where everyone feels respected, empowered, and heard. Our Employee Resource Groups offer opportunities to connect with colleagues who share your interests and backgrounds.
- Be Part of a Growing Movement: Join a team of dedicated individuals who are passionate about creating a more sustainable future. We offer a collaborative environment where your ideas are valued and your contributions recognized. Together, we can build a brighter tomorrow
- To learn more about our comprehensive benefits package and other perks, visit uplight.com/careers
Salary Range: $75,000 to $94,000 + Bonus
Application Deadline: April 1, 2026
In accordance with the Colorado Equal Pay for Equal Work Act, the approximate annual base compensation range is listed above. The actual offer, reflecting the total compensation package and benefits, will be determined by a number of factors including the applicant's experience, knowledge, skills, and abilities, as well as internal equity among our team.
Uplight provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race (including hair texture and hairstyles), color, religion (including head coverings), age, sex, national origin, disability status (including neurodivergence), genetics, protected veteran status, sexual orientation, gender identity or expression, neurotypicality, or any other characteristic protected by federal, state or local laws.
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Benefits
Flexible Work Hours
We offer flexible time off, generous parental leave, a wellness stipend, and work flexibility to help you thrive both personally and professionally.
TENDRIL builds software to manage energy resources in homes and businesses, integrating smart technologies like thermostats, electric vehicles, and solar panels. Our platform helps users generate, shift, or save energy, optimizing efficiency and enhancing grid reliability. We're focused on delivering solutions that support the transition to clean energy while reducing costs for consumers.
- Employees
- 51-200 employees
- Industry
- Internet Software & Services
- Total raised
- $130M raised
Associate Product Marketing Manager