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Position Overview

The Associate Product Marketing Manager supports day-to-day product marketing activities for the clonoSEQ brand, with a primary focus on tactical execution of omnichannel digital marketing initiatives, content development and review, and tracking Marketing and related Training & Development team effectiveness. This role supports digital engagement and communications across multiple channels and contributes to promotional efforts supporting EMR integration initiatives within the MRD organization.

The role will work closely with cross-functional partners—including Sales Training, Digital Health, BioPharma Marketing, Corporate Communications, and Customer Operations—to ensure marketing initiatives are executed accurately, compliantly, and on time in support of brand and commercial objectives.

Key Responsibilities and Essential Functions

Support execution of approved promotional strategies for clonoSEQ, with an emphasis on omnichannel digital marketing tactics aligned to brand objectives
Develop, update, and manage marketing collateral and digital assets across channels such as email, web, virtual programs, and sales enablement platforms
Support marketing initiatives related to EMR integration, including development and maintenance of compliant messaging, materials, and related training efforts
Develop subject matter expertise on new digital formats and best practices across all relevant digital and social channels
Coordinate review, approval, and implementation of compliant marketing communications in alignment with regulatory and internal requirements
Partner with BioPharma Marketing and Corporate Communications teams and other internal teams to support coordinated digital campaigns and customer-facing initiatives
Work with external agencies and vendors to execute digital and non-digital marketing deliverables, providing content input and project coordination support
Track and report on performance of marketing and digital initiatives, supporting analysis of engagement metrics and campaign effectiveness
Contribute to identifying best practices and process improvements related to omnichannel execution and marketing operations
Monitor competitive activity, including digital and EMR-related promotional approaches, and share relevant insights with leadership
Proactively monitor emerging digital and social trends
Effectively manage project timelines, deliverables, and budgets
All other duties as assigned

Position Requirements (Education, Experience, Other)

Required

Bachelor’s degree plus 5 years of related experience, or master’s degree plus 3 year of related experience
Minimum of 3 years of experience working within a scientific field (e.g., pharma, biotech, hematology/oncology, medical device, and/or diagnostics)
Familiarity with digital marketing tools, platforms, or workflows used to support customer engagement and field enablement
Strong organizational skills with the ability to manage multiple projects and timelines simultaneously
Flexible and proactive approach including a strong personal drive and desire for feedback
Strong team player and effective self-starter with a commitment to continuous evaluation of effectiveness
Self-motivated, execution-focused, and committed to high-quality, compliant marketing delivery
Excellent written and oral communication and presentation skills
A passion for the healthcare field and the power of technology to improve patient lives
Agency-side experience may be applicable

Preferred

MBA or scientific graduate-level degree (e.g., MPH, PharmD)
Degree or certification in Marketing, Communications, Public Relations, or related field
Experience supporting digital marketing initiatives in a regulated healthcare environment
Exposure to EMR integration, digital health solutions, or healthcare IT–related marketing efforts
Exposure to hematology/oncology or immunology therapeutic areas
Experience coordinating with external vendors or agencies

Working Conditions

Position can be remote, but Seattle-based is preferred
May require attendance at meetings scheduled outside of normal working hours, including some nights and weekends
Occasional travel (~10%) will be necessary to engage with customers, support business goals, and facilitate team building with a primarily remote/WFH team

#LI-Remote

Compensation

Salary Range: $101,600 - $152,400

Other compensation elements include:

equity grant
bonus eligible

ALERT: Malicious groups posing as Adaptive employees have recently used fraudulent email aliases to extend employment offers, provide fake documents, and request sensitive personal and financial information. Legitimate Adaptive employment opportunities are initiated through our careers page and extended after multiple interviews with verified employees. Adaptive does not ask new hires to purchase anything out-of-pocket, including home office supplies and equipment.

Interested in this position, but don’t meet all the requirements? Adaptive is committed to building diverse, equitable, and inclusive teams across our organization. Please consider applying even if your experience doesn’t match all the qualifications; you may be the exact candidate we’re searching for!

Adaptive is not currently sponsoring candidates requiring work authorization support for this position.

Adaptive’s posted compensation information includes a base salary (or hourly rate) range and summary of other available total compensation. The base salary range represents a minimum-to-maximum salary (or hourly rate) available to candidates upon extension of offer. Base salary is thoughtfully considered upon offer and is determined through multiple evaluation checks throughout the interview process, including: a candidate’s ability to meet minimum qualifications (skills/experience/education), a candidate’s ability to thoughtfully address preferred qualifications, current market conditions, and internal pay equity. Listed base salary is exclusive of bonus, commission, equity, differential pay, benefits, and other incentives.

Adaptive's benefits at-a-glance.

Adaptive Biotechnologies is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability. Please refer the “Know Your Rights: Workplace Discrimination is Illegal” Poster for more information. If you’d like to view a copy of the company’s affirmative action plan or policy statement, please email [email protected].

If you have a disability and you believe you need a reasonable accommodation to search for a job opening or to submit an online application, please e-mail [email protected]. This email is created exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only messages left for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.

NOTE TO EMPLOYMENT AGENCIES: Adaptive Biotechnologies values our relationships with our Recruitment Partners and will only accept resumes from those partners who have active agreements with Adaptive. Adaptive Biotechnologies is not responsible for any fees related to resumes that are unsolicited or are received by any employee of Adaptive Biotechnologies who is not a member of the Human Resources team.

Associate Product Marketing Manager

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