Associate - Marketing (Creative & Content)

About apna

Since 2019, apna has connected over 60 million jobseekers with more than 250,000
enterprises and small businesses across India. Founded by Nirmit Parikh, a Stanford
graduate and serial entrepreneur who recognized the challenges in entry-level hiring, apna
has rapidly grown to become India's fastest unicorn in 2021—achieving this milestone in
just 21 months.

Backed by marquee global investors - Insight Partners, Tiger Global, Lightspeed India,
Sequoia Capital, and GSV, we're revolutionizing livelihood creation across India.

Job Title: Senior Brand Copywriter / Brand Copywriter
Location: Bengaluru, India (Work from Office - Domlur)
Experience: 4-6 years
Department: Brand & Marketing

Role Overview:

As a Senior Brand Copywriter/Brand Copywriter at apna.co, you will play a pivotal role in
shaping the voice of one of India's most dynamic brands. You will work closely with the
marketing, creative, and product teams to craft compelling, impactful, and engaging
content that resonates with our diverse audience. Your storytelling prowess and creative
insights will help strengthen apna’s brand presence across multiple channels, from digital
campaigns to social media, email marketing, and more.

Key Responsibilities:

- Content Creation & Strategy: Develop high-quality, engaging copy & video scripts for
brand campaigns, influencer campaigns, digital ads, social media campaigns, product
launches, emails, landing pages, and other marketing collateral for B2C & B2B audiences.
- Brand Voice & Tone: Ensure consistency of apna.co’s brand voice across all platforms,
creating content that aligns with our mission and resonates with our target audience.
- Collaborate with cross-functional teams: Conceptualize and execute creative campaigns
that drive user engagement, acquisition, and retention.
- Storytelling & Messaging: Craft compelling stories around apna.co’s products, services,
and impact, transforming complex ideas into simple, relatable narratives.
- Research & Insights: Stay up-to-date with industry trends, competitor strategies, and
user insights to inform copy strategies and ensure relevance and innovation.
- Editing & Proofreading: Review and refine copy to ensure clarity, accuracy, and
alignment with brand guidelines.

Qualifications:

- Experience: 4-6 years of experience in brand copywriting, preferably in fast-growth
start-ups, or agencies.

- Creative Expertise: Strong portfolio demonstrating expertise in developing creative,
high-impact content across various platforms and formats.
- Mastery of Language: Exceptional command of English & Hindi with an ability to craft
clear, concise, and engaging copy. Proficiency in other regional languages is a plus.
- Strategic Thinker: Ability to understand business objectives and translate them into
creative copy that drives results.
- Collaboration: Excellent interpersonal skills with a proven ability to work effectively with
design, product, and marketing teams.

What We Offer:

- A chance to work at a fast-growing company with an ambitious vision to create a
meaningful impact across India’s workforce.
- A collaborative and creative environment where you can bring your ideas to life.
- Competitive salary and benefits.
- Learning and development opportunities