Ro is a direct-to-patient healthcare company with a mission of helping patients achieve their health goals by delivering the easiest, most effective care possible. Ro is the only company to offer nationwide telehealth, labs, and pharmacy services. This is enabled by Ro's vertically integrated platform that helps patients achieve their goals through a convenient, end-to-end healthcare experience spanning from diagnosis, to delivery of medication, to ongoing care. Since 2017, Ro has helped millions of patients, including one in every county in the United States, and in 98% of primary care deserts.
Ro has been recognized as a Fortune Best Workplace in New York and Health Care for four consecutive years (2021-2024). In 2023, Ro was also named Best Workplace for Parents for the third year in a row. In 2022, Ro was listed as a CNBC Disruptor 50.
The Performance Marketing team at Ro is seeking a data-driven Associate Manager responsible for driving new patient growth from our paid social channels (e.g. Meta, Snap, Pinterest, TikTok, etc.). This role will report to the Senior Manager of Performance Marketing and will oversee a portion of our paid social media budget, leading all aspects of campaign optimization and creative strategy.
The ideal candidate should be both analytical and imaginative, capable of delving deeply into performance data to drive optimizations and concepting engaging ad creatives that convert effectively. This role is highly cross-functional and requires a collaborative approach to working with a range of partners including Creative, Analytics, Product Marketing, Legal, and Medical teams.
What You’ll Do:
Lead Paid Social strategy and execution for a portion of our business, with day-to-day responsibilities including campaign optimization, bid management, budget allocation, performance monitoring, testing, etc
Oversee paid social creative process, from new ad concept development & briefing to handoff & refinement, to generate a high volume of ad creatives to fuel our paid social channels
Partner with our influencer marketing team to create UGC ads that convert
Leverage external creative agencies as needed to augment our ad creation capacity, managing both external communications and internal coordination
Analyze performance data and metrics to identify media, creative, and landing page opportunities
Collaborate with Product Marketing and business unit stakeholders to test and expand our messaging and claims strategy
Regularly conduct competitive analysis and market research to inform creative and campaign strategy
Stay up-to-date on platform updates and algorithm changes to inform campaign and bid optimization
Collaborate with wider paid media and conversion optimization teams to drive iterative testing of landing pages and paid social conversion flows
Monitor and report on KPIs and campaign performance, providing regular updates to stakeholders
Align with medical and legal teams on any policy or regulatory changes, updating the paid social funnel as needed
Foster relationships with cross-functional partners, such as business stakeholders, technology partners, and data teams
What You’ll Bring:
At least 3-5 years of experience as a paid social operator with a solid understanding of the Facebook/Instagram ecosystem (familiarity with channels like Snapchat, TikTok and Reddit is a huge plus, but not required)
Exceptional creative intuition, you instinctively know how and why an ad is engaging and the type of behavior it can drive
Proven experience in creative testing and iteration, including designing test frameworks (e.g. concept tests, hooks, CTAs) and scaling high-performing ads
Demonstrated ability to concept, storyboard, and brief video ads and UGC content
Strong analytical skills, with prior experience unpacking learnings from tools like Google Analytics, Mixpanel, Omniture, etc
Excellent written and verbal communication skills
Near pixel-perfect attention to detailComfort in collaborating cross-functionally in a fast-paced environment
We've Got You Covered:
Full medical, dental, and vision insurance + OneMedical membership
Healthcare and Dependent Care FSA
401(k) with company match
Flexible PTO
Wellbeing + Learning & Growth reimbursements
Paid parental leave + Fertility benefits
Pet insurance
Student loan refinancing
Virtual resources for mindfulness, counseling, and fitness
We welcome qualified candidates of all races, creeds, genders, and sexuality to apply.
The target base salary for this position ranges from $102,000 to $120,000, in addition to a competitive equity and benefits package (as applicable). When determining compensation, we analyze and carefully consider several factors, including location, job-related knowledge, skills and experience. These considerations may cause your compensation to vary.
Ro recognizes the power of in-person collaboration, while supporting the flexibility to work anywhere in the United States. For our Ro’ers in the tri-state (NY) area, you will join us at HQ on Tuesdays and Thursdays. For those outside of the tri-state area, you will be able to join in-person collaborations throughout the year (i.e., during team on-sites).
At Ro, we believe that our diverse perspectives are our biggest strengths — and that embracing them will create real change in healthcare. As an equal opportunity employer, we provide equal opportunity in all aspects of employment, including recruiting, hiring, compensation, training and promotion, termination, and any other terms and conditions of employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, familial status, age, disability and/or any other legally protected classification protected by federal, state, or local law.
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