Associate Manager, Global Media

Our Mission Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™" Our Values One Team, One Dream We work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission. Own It We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence. Never Stop Learning We cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving. Spark Solutions We’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals. Embrace Our Differences We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team. Tinder is looking for a Global Media Manager that will help build and implement the paid media strategy globally. We’re looking for an experienced, collaborative paid media marketer who will be responsible for the media strategy and can drive growth across the entire customer journey (e.g. awareness, acquisition, conversion, monetization). This highly cross-functional role will collaborate with brand marketing, the internal media-buying team, analytics, finance, product, and external partners to drive growth and maintain processes for all of Tinder media. Our ideal candidate will solve strategic marketing problems to drive business results using data and cross-functional insights to make informed decisions and influence the marketing roadmap. This candidate will have deep expertise in implementing a comprehensive paid media strategy, launching new channels with our partners, building programs both domestically and internationally, and building and scaling teams, infrastructure, processes, and analytics. In this role you will:

Manage full‑funnel media strategy and planning across always‑on and campaign initiatives (brand, ROI, acquisition), spanning video/CTV, digital, social, audio, and emerging formats

Own and maintain global media investment and pacing, including annual and quarterly planning, budget trackers, and in‑flight reallocation to hit business, audience, and efficiency goals

Design and run structured test‑and‑learn roadmaps (creative, audience, channel, format, bidding, measurement) in partnership with Marketing Analytics and regional teams, translating experiment results into clear, repeatable playbooks

Set and maintain integration standards for media partners, including onboarding requirements, naming conventions, event mapping, and data quality expectations to protect and strengthen Tinder’s marketing data stack

Serve as day‑to‑day lead for our media agency and key platforms, providing clear briefs, feedback, and priorities; ensure accountability on performance, creative excellence, audience strategy, and innovation across partners.

Partner closely internal marketing teams to translate brand platforms into media‑first ideas (formats, flighting, context, creator strategy) and to ensure integrated storytelling across paid, owned, and earned channels

Collaborate with Creative on paid asset strategy and production, providing channel‑specific guidance on formats, specs, hooks, and messaging; influence how concepts are adapted for TikTok, Reels, Shorts, CTV, OOH, and more

Drive operational excellence in media, including documentation, QA processes, budget governance, and partner scorecards, so the team can scale tests, learnings, and best practices across markets efficiently

What we’re looking for:

3+ years of paid media or performance marketing either in-house or for a media agency

Is creative, curious, and collaborative; you love solving ambiguous problems with cross‑functional partners and aren’t afraid to propose new ways of working

Communicates in a structured, concise, and insight‑driven way, especially when synthesizing data, framing trade‑offs, and making recommendations

Thrives in a fast‑paced, highly matrixed environment, with a strong sense of ownership and the ability to prioritize where media can have the biggest impact

Has a test‑and‑learn mindset, comfortable setting hypotheses, defining success metrics, and calling clear “go/stop/scale” recommendations based on results

Understands the full marketing funnel; from upper‑funnel brand building and consideration through acquisition, engagement, and monetization; and how media, creative, and product experiences connect across it

Brings a deep understanding of digital marketing and paid media, especially social/video, mobile app growth, and genz‑focused platforms, and how those levers drive user growth, retention, and revenue

Is highly organized and detail‑oriented, with experience building and maintaining media budgets, trackers, and documentation that keep large, complex programs on track.

Is excited to partner across disciplines (Brand, Social,  Product Marketing, Analytics, Finance, Legal, PR/Comms, Regional Marketing) and comfortable influencing without direct authority