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Zeta
Zeta

Associate Director - Product

Bengaluru, India
Full-Time
On-site

TLDR

Lead a growth-focused team driving data-driven strategies and experimental marketing initiatives to enhance user acquisition and retention for Zeta's consumer banking products.

About Zeta Zeta is a Next-Gen Banking Tech company that empowers banks and fintechs to launch banking products for the future. It was founded by Bhavin Turakhia and Ramki Gaddipati in 2015. Our flagship processing platform - Zeta Tachyon - is the industry’s first modern, cloud-native, and fully API-enabled stack that brings together issuance, processing, lending, core banking, fraud & risk, and many more capabilities as a single-vendor stack. 15M+ cards have been issued on our platform globally. Zeta is actively working with the largest Banks and Fintechs in multiple global markets transforming customer experience for multi-million card portfolios. Zeta has over 1700+ employees - with over 70% roles in R&D - across locations in the US, EMEA, and Asia. We raised $280 million at a $1.5 billion valuation from Softbank, Mastercard, and other investors in 2021. Learn more @ www.zeta.tech, careers.zeta.tech, Linkedin, Twitter About the Role Zeta is looking for an Associate Product Manager II for its Card Suite product under the Axon team. The ideal candidate can think from first principles and reimagine the world of payments and banking. The Role : You'll be working closely with the leadership team and the Axon Product team to build and scale the modern digital experience for the Issuers focussing majorly on Card Security, Financial Management, and core payments processing platforms that process payments from major card networks across the globe. Opportunity to build an in-depth understanding about various card management systems, and payment processing. Responsibilities

  • Strategy - Determine the highest-priority KPIs that we can and should improve

  • Measurement - Leverage Product Analytics Platforms (Mixpanel, Amplitude etc) and Data Analytics Platforms (Metabase, Superset) for measuring KPIs, Output metrics and Input metrics across Acquisition, Activation, Revenue, Retention, Engagement

  • Analysis - Conduct in-depth user segmentation and behavioral analysis to uncover actionable insights for acquiring, retaining, and monetizing users

  • Ideation - Come up creative ideas representing highest impact, lowest effort experiments that will meaningfully improve these KPIs

  • Rapid Experimentation - Work with the team to Design, launch, and iterate on growth experiments, including A/B tests, multi-variant testing, and rapid prototyping of new product features. Implement advanced analytics and attribution models to measure the ROI of growth activities and refine strategies.

  • UX and Copy - Drive the creation of delightful, intuitive and engaging user interfaces and copy to ensure maximum engagement and funnel conversion

  • Business Development - Lead partnership initiatives with relevant BD partners to foster growth

  • Leadership - Lead and mentor a team of product managers, designers, data analysts, and program managers. Optimize team efficiency and output

    • Skills

  • In depth understanding and knowledge of Statistics, Analytics, Business Intelligence, SQL, Product Analytics platforms

  • Ability to interpret complex data sets and derive actionable insights

  • Expertise in growth hacking methodologies, frameworks, and tools, with a proven track record of delivering measurable growth outcomes.

  • Deep understanding of consumer behavior, segmentation, and customer journeys.

  • Experience designing and conducting A/B tests, multivariate tests, and other experimental approaches.

  • In depth understanding and knowledge of technology platforms and their capabilities for IOS, Android and Web development

  • Keen eye for design and aesthetics

  • Excellent UX and copywriting skills

  • Excellent written and verbal communication skills

  • Experience in conducting user research

  • Meticulous in program management processes

    • Experience and Qualifications

  • 8 to 14 years in Growth Hacking / Growth Marketing on a consumer product, with at least 1 –3 years in a leadership capacity, preferably at a fintech

  • Software engineering/technical background

    • Equal Opportunity
     
    Zeta is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applicants from all backgrounds, cultures, and communities to apply and believe that a diverse workforce is key to our success
    Zeta
    Zeta

    Zeta builds cloud-native, fully stackable processing and core banking platforms designed for financial institutions. Our solutions empower issuers to modernize their technology infrastructure and enhance the digital banking experience, seamlessly supporting millions of cards across multiple countries.

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