Associate Director, Paid Media

WHY DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

THE ROLE:

Associate Directors, Paid Media are responsible for independent paid social performance and client management on the most complex, strategic accounts for their team as well as overseeing teams consisting of Associates, Senior Associates and Managers of Paid Media. They serve as the primary POC for their assigned clients by answering client emails, leading weekly calls, and developing and implementing both short and long-term strategies. Associate Directors, Paid Social are also primarily responsible for maintaining client relationships through QBR development, and recurring check-ins with client contacts.

Associate Directors, Paid Media are responsible for truly exemplifying DEPT’s core values and fostering a positive work environment – where they are driving motivation and excitement across teams. They are responsible for the career development of their team members whether they are direct or indirect reports. This includes overseeing training, implementing additional practice exercises as needed, and ensuring goals and rocks are being hit. They are expected to have direct reports who also manage junior employees. Associate Directors must be able to effectively manage Associates and Managers and show a track record of career development for their junior team members, with an emphasis in paid social excellence.

Associate Directors, Paid Media are expected to have an understanding of their individual team members’ hours and how client resourcing should potentially be adjusted if there is an inefficiency. To continue to keep their team open for new business, they should look to expand Ripe Concepts adoption, adjust teams if necessary, or express to their manager the need for an additional hire. They are expected to constantly be looking for ways to creatively open up their team’s senior bandwidth for growth opportunities.

WHAT YOU’LL DO: 

• Maintaining a deep understanding of Google, Facebook/Instagram, TikTok, Snapchat, Pinterest, LinkedIn, UAC, as well as a core understanding of growth services (Programmatic, Decision Sciences, Creative, SEO/CRO), where they fit within the client funnel, and when to leverage/push strategy around each to meet client goals.
• Serving as the day-to-day contact for the largest paid media accounts and a point of escalation on small to midsize accounts.
• Owning, coordinating and ensuring the successful completion of the client’s entire account roadmap (inclusive of growth services), ensuring they are aligned with the client’s goals & priorities.
•  Staying up to date on paid media trends and maintaining an understanding of the impact to clients’ business goals.
• Owning the overall media planning strategy of their accounts with the support of their Director and account Client Partners as needed. 
• Ensuring appropriate processes & best practices are in place for client management & spearheading implementation when they are not present.

WHAT YOU BRING: 

• A minimum of 6 years paid media experience 
• A proven track record of successfully managing accounts with varying goals, spend levels, attribution models and incorporating the right agency tools, growth teams, and expertise to build stronger performance and growth
• A deep understanding of Meta ads manager and be skilled at effectively communicating paid social goals, targets, and direct-response tactics to clients and can get into the weeds when necessary.
• Excellent organizational and communication skills: you’ll need to be able to oversee several projects and effectively communicate and teach optimization tasks to multiple team members at once, all while looking for opportunities to streamline account work through automation and developing a QA plan for each client
• History of communication with higher-level client contacts (C-levels for small to medium companies, VPs+ for large companies) to provide agency POVs and build a stronger relationship

Additional things that will impress us: 

• The ability to identify upsell opportunities across all agency offerings and execute on those opportunities to grow revenue on existing clients
• You are skilled at effectively communicating/teaching optimization tasks to multiple team members at once and have past experience managing managers
• Successful track record of crafting and participating in sales pitches and audits
• Proven prior work experience managing a P&L and hitting margin targets
• You are comfortable working with 3rd party tracking platforms (e.g., Kenshoo, SA360)
• The ability to quickly determine a need (and argue) for additional marketing channels (e.g., SEO, display, mobile, YouTube) in a given campaign
• Proven prior work experience managing direct reports / team members and demonstrated ability to mentor and develop direct reports into more senior roles

TAKE INTO ACCOUNT:

• You will have to communicate with your team members abroad, therefore fluency in English and excellent communication skills (both written and verbal) are a must for this role
• This opening requires you to be open to work approximately 2-3 times a week from one of our offices located in Villa Crespo or Mar del Plata

WHAT DO WE OFFER?

• We enjoy spending time together, working closely with other local colleagues, and getting to know one another. Our Buenos Aires offices (Villa Crespo or Mar del Plata) are fully equipped with refreshments and great common spaces!
• Premium healthcare through OSDE for the employee and their immediate family members
• Prepaid card with a monthly allowance for grocery purchases
• Monthly reimbursements for Wi-Fi/electricity expenses
• Monthly reimbursements for training/English classes
• 100% covered "Plan Total" membership at Sportclub
• A flexible vacation policy

WE SUPPORT YOU BEING YOU: 

DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step. 

We are a B Corp-certified company passionate about purpose-driven work.  Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place. 

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Coach, eBay, and OpenAI.

Learn more about DEPT®

DIVERSITY, EQUITY, & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. 

We also encourage you  to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

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