Associate Director of Brand & Corporate Marketing

POSITION SUMMARY:

We’re looking for an Associate Director of Brand & Corporate Marketing to define and drive the next chapter of Netradyne’s brand. This is a high-impact leadership role responsible for shaping our identity, stewarding our narrative, and delivering world-class brand experiences across every customer and market touchpoint. You will partner directly with the Senior Director of Corporate Marketing and executive leadership to set the brand vision, lead integrated campaigns, elevate product storytelling, and ensure our brand shows up consistently—and competitively—in a fast-moving category. 

You bring deep experience guiding high-growth B2B technology brands through transformation, with a portfolio that demonstrates sophisticated narrative development, integrated campaign leadership, and breakthrough creative thinking. You blend strategic rigor with hands-on execution and thrive in environments where brand drives measurable business impact. 

ESSENTIAL FUNCTIONS:

Brand Strategy & Narrative Leadership 

• Own and evolve Netradyne’s brand strategy, identity system, narrative architecture, and market positioning, ensuring clarity, consistency, and differentiation. 
• Establish and maintain brand governance, including guidelines, tone of voice, and creative frameworks that scale globally. 
• Transform complex AI, safety, and fleet technology concepts into compelling, human-centered stories that resonate with diverse audiences—from enterprise buyers to drivers. 

Integrated Campaigns & Creative Excellence 

• Lead cross-functional, multi-channel brand campaigns from strategy through execution, including product launches, corporate initiatives, and executive-level storytelling. 
• Drive creative ideation, messaging, and content development that elevate brand visibility, engagement, and category leadership. 
• Partner with the Senior Director of Corporate Marketing to raise the creative bar and champion best-in-class brand standards across the organization. 

Thought Leadership & Content Strategy 

• Develop high-quality strategic content, including messaging frameworks, keynote narratives, video concepts, customer stories, and executive communications. 
• Build and operationalize a thought leadership engine—anchored in our AI and safety innovation—that amplifies Netradyne’s voice in key markets. 
• Ensure messaging integrity and storytelling excellence across web, campaigns, PR, and customer communications. 

Brand Experience & Events 

• Lead brand strategy, creative direction, and onsite experience for flagship events (SKO, User Conference, CAB), industry trade shows, and high-visibility customer experiences including ABM, Field Marketing, and VIP events. 
• Develop cohesive event themes, visual systems, and storytelling arcs that deepen brand affinity and reinforce key narratives. 

Cross-Functional Leadership 

• Collaborate closely with Product Marketing, Growth, Sales, Content, and Customer Marketing to ensure a unified brand experience across the full buyer journey. 
• Partner with Sales Enablement to infuse consistent, strategic messaging across decks, demos, talk tracks, and assets. 
• Influence senior stakeholders and drive alignment on brand strategy, creative direction, and go-to-market messaging. 

Measurement & Insight-Driven Optimization 

• Define brand health, awareness, and engagement metrics; translate performance insights into action. 
• Lead reporting on campaign effectiveness, perception shifts, and the overall impact of brand investments. 
• Use data to refine positioning, creative standards, and storytelling priorities. 

QUALIFICATIONS:

• 10+ years of experience in brand, corporate marketing, integrated marketing, or related roles within high-growth B2B or enterprise technology companies. 
• Proven success owning brand strategy, narrative development, and large-scale integrated campaigns. 
• Strong portfolio showcasing brand architecture, campaign leadership, creative systems, and executive-level storytelling. 
• Experience influencing and partnering with senior executives and cross-functional stakeholders. 
• Exceptional writing, messaging, and creative judgment with the ability to simplify complexity and inspire action. 
• Demonstrated leadership presence with the ability to set direction, make decisions, and drive results in a fast-paced environment. 
• Highly collaborative, proactive, and comfortable operating with both strategic altitude and hands-on execution. 

EDUCATION:

• Bachelor’s degree in Marketing, Communications, English, or equivalent experience required; advanced degree a plus.

Compensation Package_Perks of being a Netradyne employee: 

• Annual Salary $128,000.00 – $192,000.00 + eligibility for yearly bonus  
• Company equity
• Company Paid Health Care, Dental, and Vision Coverage for you and most of your dependents
• Generous PTO and Sick Leave
• 401(K) with generous company match
• Disability, Life Insurance and Ancillary Benefits
• And much more!