BGB Group
Associate Director, Engagement Strategy
Our Agency
BGB Group is a healthcare communications agency that offers a wide range of services, including traditional pharmaceutical advertising, promotional medical education, payer marketing, and consulting services. Known for excellence and professionalism, we’re hired as strategic and creative partners by our biopharmaceutical clients to drive category/brand awareness and growth.
Position Overview
The Associate Director, Engagement Strategy supports the development and execution of customer engagement and experience strategies across various touchpoints and digital channels. This role is ideal for a strategic thinker who is eager to contribute to CX planning, journey mapping, and omnichannel campaign strategy within the pharmaceutical and healthcare space.
Key Responsibilities:
- Contribute to the development of strategic engagement plans that align with brand objectives and customer needs
- Support the creation of customer journey maps, identifying key moments to optimize the customer experience
- Assist in the development of omnichannel strategies across paid, owned, and earned channels
- Collaborate with media, analytics, and content teams to ensure alignment across tactics and performance goals
- Conduct competitive research and market analysis to inform strategic decisions
- Draft POVs on digital trends, engagement tactics, or new technologies relevant to healthcare marketing
- Aid in the creation of ecosystem and channel maps that illustrate integrated campaign approaches
- Gather and analyze data to support insight mining and optimization efforts
- Participate in internal and client-facing workshops to support ideation and planning
- Provide light media strategy support in collaboration with media partners—assessing target audience behavior, channel performance, and opportunities
- Support CX initiatives and advocate for customer-first thinking across teams
Preferred Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 4–6 years of experience in engagement strategy, brand planning, customer experience, or digital marketing—pharmaceutical or healthcare agency experience strongly preferred
- Familiarity with customer journey mapping, media channel strategy, and omnichannel planning
- Understanding of the pharmaceutical advertising landscape, including HCP and DTC initiatives
- Proficiency in tools such as Salesforce Marketing Cloud, Veeva, Sermo, and Doximity a plus
- Demonstrated ability to think strategically and translate insights into action
- Comfortable working with cross-functional teams and managing multiple workstreams
- Strong communication, organizational, and presentation skills
- Curious mindset with an eagerness to stay on top of emerging trends in engagement, media, and technology
BGB Group is an equal opportunity employer. All applicants will be considered without regard to race, color, religion, sex, age, national origin, citizenship status, sexual orientation, disability, veteran status or any category or class of person protected by law.
