Job Summary -
The role’s core objective is to develop and manage branding, positioning creatives, and messaging for JioStar entertainment’s ad solutions through creative campaign strategy & execution.
Key Responsibilities
B2B Brand and Positioning:
• Develop and manage branding, positioning creatives, and messaging for JioStar entertainment’s ad solutions.
B2B Promotion plans for growing suite of ad-products, awareness and intent driving campaigns for content across linear & digital
Ensure consistent brand messaging across all marketing channels and platforms in collaboration with cross-functional teams.
Thought Leadership Development:
Create insightful reports, playbooks, case studies, and thought leadership content to strengthen JioStar entertainment position in the advertising industry.
Build advocacy through testimonials and interviews (video and text) with industry experts.
Position JioStar as a thought leader by securing speaking opportunities for leadership at key industry events and conferences.
Creation, launch and promotion of IPs building industry narratives
Campaign strategy and execution across media
Lead PR initiatives for the ad sales team, ensuring alignment with the central PR and communications teams.
Develop and execute strategic PR campaigns to promote JioStar's advertising solutions and achievements.
Use data insights to identify opportunities for optimization and innovation in marketing strategies and user experiences.
Execution of both promotional campaigns and marketing materials, including development of sales collateral, case studies, blog posts, product videos, web page content, event content and execution, PR and communication
Skills & Attributes for success
Ability to collaborate effectively with cross-functional teams and manage multiple stakeholders. highly cross-functional role that requires close partnership across Product, Sales, Business, Solutions and Research, and central marketing teams
Create compelling sales and marketing collateral to drive adoption and comprehension of JioStar entertainment products
Proven experience in brand management, thought leadership, public relations, and growth marketing in a B2B environment and strong understanding of the media landscape
Strong strategic thinking and ability to craft compelling messaging aligned with business objectives.
Excellent communication and storytelling skills, with the ability to engage diverse audiences.
Expertise in campaign analytics, lead nurturing, and conversion funnel optimization.
Ability to influence leaders and drive strategic initiatives
Proficiency in leveraging data insights for marketing strategy and decision-making.
Strong project management and organizational skills, with the ability to manage multiple priorities effectively.
Ability to lead teams and drive impactful marketing campaigns through effective leadership and team management skills
Master of Business Administration, 8-10 years of experience marketing, Brand positioning, PR & campaign
Experience in Media & Entertainment / Marketing companies and working with brands from the above-mentioned sectors
