Associate Director, Audience & Data Strategy

About Us 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Kinesso, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com. 

Role Description:

The Associate Director of Audience & Data Strategy plays a crucial role in developing and executing audience and data strategies for key clients, primarily Amex and Kenvue. This role involves working with the managers, managing project tasks, and collaborating with internal teams to deliver data-driven solutions. The Associate Director will leverage audience insights, data management expertise, and IPG's proprietary tools to drive impactful marketing strategies for our clients. 

Key Responsibilities: 

Leadership and Management: 

• Provide leadership and guidance to our team manager, overseeing their work across assigned client accounts. 

• Lead the development and execution of audience and data strategy deliverables with consult and support from the directors, for key clients. 

Scope and Revenue Management: 

• Coordinate project tasks with clients, ensuring alignment on deliverables. 

• Manage project tasks, budgets and timelines to ensure profitability and client satisfaction. 

Paid Client Responsibilities: 

• Focus on delivering exceptional audience and data strategy services to key clients, including Amex and Kenvue. 

Audience Strategy: 

• Proven expertise in audience, culture and category insights and research design.  

• Utilize third-party tools such as YouGov, GWI, and TGI to gather audience insights and inform strategy development. 

• Ability to craft compelling data narratives and easily translate them for clients and wider agency teams. 

• Collaborate with the Strategy team to develop compelling and inspirational audience stories using Mediabrands or client-specific frameworks. 

• Passionately curious and always seeking creativity and innovation in data, exploring new methods and perspectives to think outside the traditional insights bubble. 

Data Management: 

• Understand the first-party, second-party, and third-party data landscape and with support from Directors work with activation teams to connect strategic audiences with activation audiences. 

Interact Audience Console: 

• Maintain a working knowledge of the IPG Interact toolset and capabilities, driving adoption and utilization across Mediabrands and client teams. 

• Be able to translate strategic audiences into actionable planning and addressable audiences within Interact and be able to consult local teams on using them. 

• Provide training and support to users on the Interact platform. 

Pitch Support: 

• Support the SVP, Audience Analytics and Directors in EMEA pitches, contributing to the development of compelling audience and data strategies. 

Collaboration with Research and Insights Function: 

• Custom Research: Support the creation of bespoke surveys to analyze audience trends, brand behaviors, and market impact. 

• Insight Generation: Support in the presentation of custom research findings through actionable and measurable insights. 

Desired Skills & Experience:

• Experience in digital marketing and audience targeting techniques. 

• Strong working knowledge in using third-party audience research tools such as YouGov, GWI, and TGI. 

• Familiarity with first-party data strategy and implementation. 

• Understanding of the data ecosystem and application across addressable channels. 

• Excellent communication, presentation, and interpersonal skills. 

• Ability to work collaboratively across teams and manage multiple projects simultaneously. 

• Ability to look past just the data and provide compelling narratives.