Associate Director, Analytics

OUR COMPANY 

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. 

When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. 

Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

TEAM OVERVIEW     

The Cultural Insight and Analytics (CIA) team in London is a group of 30+ specialists covering four principal areas of data and analytics: Business Intelligence, Audience & Data Strategy, Research & Insights and Advanced Analytics.  The teams support client deliverables for UK clients, as well as Global and EMEA clients based out of the London hub.

The Business Intelligence EMEA team provides a critical role in providing our clients with access to clean, organized data, insightful visualisations and actionable insights.  There has been significant growth in the Business Intelligence team in the last 12 months due to the increasing importance that Initiatives’ clients place on this area. 

ROLE OVERVIEW      

The Business Intelligence Associate Director will be responsible for the technical delivery of projects across key clients in the EMEA hub, related to Initiative Health.

This is a client-facing, technical role requiring hands-on experience of media data and infrastructure, with the expertise to understand client requirements, identify and design appropriate solutions, and ensure successful delivery (with the support of the team director). 

The role will support MSD in ensuring accurate data, reporting, and governance solutions are in place with a high degree of accuracy. Additionally, this position will take the lead in driving process automation, actively enhancing workflows, and promoting best practices within the team.

An independent worker, this person will also enjoy collaborating with team members from the EMEA CIA hub, as well as with colleagues from other markets and other IPG agency partners.  We are looking for someone who ‘gets’ numbers and enjoys using them to solve problems; they will constantly strive to make things more effective and more efficient.

ROLE AND RESPONSIBILITIES

• Communicate with stakeholders and clients to understand reporting and analytics requirements.
• Challenge existing ways of working and design new solution requirements, with the BI Director.
• Support stakeholder requirements by delivering actionable insights and effectively reinforcing the measurement framework to drive strategic decision-making.
• Support local teams and stakeholders with their reporting requirements, while driving efficiencies in analytics service delivery through standardization and automation.
• Generate actionable, data-driven insights to provide stakeholders with a clear view of campaign performance.
• Ensure the ongoing success of projects through design and implementation of appropriate QA processes.
• Oversee the project management and prioritisation of multiple reporting deliverables.
• Be a point of escalation (internal and client-facing) for any data issues that may arise on the account.
• Contribution to the ongoing development of data systems.
• Collaborate with cross-craft teams on campaign taxonomy implementation and ensure the alignment of workflows with Initiative’s data privacy policy.

SKILLS AND EXPERIENCE

• Experience in data science, analytics or similar, preferably in a media or agency environment.
• Experience with both SQL and Python. Strong Excel skills.
• Experience with connecting APIs.
• Experience in using work project management tools, such as Asana.
• Experience in data analysis and insight generation.
• Excellent written, verbal, and presentation-based communication skills.
• Experience managing junior team members.
• Excellent numeracy and a problem-solving mindset.
• Strong communication skills to effectively manage stakeholders (clients and internal).
• Experience of managing and delivering complex projects.

Desirable

• Healthcare or Pharmaceutical media experience will be a plus
• Experience of Tableau or other data visualisation tools.
• Experience with Snowflake.
• Experience with GitHub.