Associate Director - Adobe Target

Bounteous is a premier end-to-end digital transformation consultancy dedicated to partnering with ambitious brands to create digital solutions for today’s complex challenges and tomorrow’s opportunities. With uncompromising standards for technical and domain expertise, we deliver innovative and strategic solutions in Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing. Our Co-Innovation methodology is a unique engagement model designed to align interests and accelerate value creation. Our clients worldwide benefit from the skills and expertise of over 4,000+ expert team members across the Americas, APAC, and EMEA. By partnering with leading technology providers, we craft transformative digital experiences that enhance customer engagement and drive business success. We are seeking an experienced Adobe Target experimentation professional to support the establishment and operation of an enterprise experimentation Center of Excellence (COE). This role will act as a platform owner and internal consultant, enabling ecommerce and digital teams to independently design, launch, and scale experimentation and personalization programs while operating within clear governance, quality, and measurement standards. This role will provide the frameworks, guardrails, consulting, and enablement required to scale Adobe Target across teams.  Information Security Responsibilities

Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols

Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets

Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.)

Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information

Role & Responsibilities:

Adobe Target COE & Governance 

Help define and maintain the Adobe Target operating model, governance framework, and standards 

Establish best practices for activity setup, audiences, offers, workspaces, and permissions 

Define and enforce QA, launch readiness, and risk management processes 

Act as a point of escalation for complex or high-risk experiments 

Manage multiple teams within an organization in Target adoption and maturity assessment  

Partner with ecommerce and digital teams to provide consultation on: 

KPI selection and success metrics 

Experiment feasibility and prioritization 

Support teams across the full experimentation lifecycle: design, build, QA, launch, and readout 

Host office hours and intake sessions to guide teams toward self-sufficiency 

Ensure experiments meet statistical rigor and measurement standards 

Review test results and guide teams on decision-making and next steps 

Conduct regular audits of live and completed activities to ensure quality and consistency 

Partner with analytics teams to align Adobe Target activities with measurement frameworks and business KPIs 

Support test readouts, learnings documentation, and experimentation reporting 

Monitor experimentation program health (velocity, win rate, impact, adoption) 

Identify opportunities to optimize processes, tooling, and usage over time 

Develop and deliver role-based Adobe Target training (beginner to advanced) 

Create self-service documentation, playbooks, and best-practice guides 

Support onboarding of new teams into Adobe Target 

Drive adoption through education, socialization, and experimentation showcases 

Support adoption of Adobe Target Premium capabilities, including: 

Auto-Target and Auto-Allocate 

Experience Targeting and personalization strategies 

AI-driven optimization use cases 

Provide guidance on scaling personalization responsibly and effectively 

Qualifications:

5–8+ years of experience in digital optimization, experimentation, or personalization 

Deep hands-on experience with Adobe Target (Standard and/or Premium) 

Strong understanding of: 

A/B and multivariate testing 

Experiment design and statistical concepts 

Personalization strategies and segmentation 

Experience working in a federated or COE experimentation model 

Ability to consult, influence, and enable cross-functional teams 

Strong communication skills with both technical and non-technical stakeholders 

Preferred Qualifications:

Adobe Target certification(s) 

Agency experience with client facing skills required

5+ years of related experience in Product Management and Testing and Personalization with a proven track record of driving customer experience improvements

Ability to learn new technologies at high level to identify use opportunities

Previous work with CDPs, marketing automation, and omni-channel campaign management platforms

Familiarity with experimentation program maturity models 

Experience with AI-driven optimization and personalization at scale