Associate Digital Marketing Consultant

Since 2003, Entrata has evolved from a visionary, student-led startup into a global leader in AI-driven property management technology. Today, we power the industry's most essential operating system, serving owners and residents worldwide through a comprehensive suite of intelligent leasing, payment, and communication tools powered by cutting-edge AI. With a proven track record of sustained growth and a global team of more than 2,200 employees, we offer the rare combination of established stability and high-velocity innovation. Recognized by the Silicon Slopes Hall of Fame and the Utah Business Fast 50, Entrata fosters a culture of radical transparency and entrepreneurial energy. At Entrata, we create an environment where different perspectives are valued and respected. Those perspectives challenge assumptions, strengthen our decisions, and raise the bar as we reshape the global living experience through AI-powered solutions. The Associate Digital Marketing Consultant (ADMC) reports directly to the Digital Marketing Consulting Manager and plays a key role in the marketing success of Entrata’s customers. The role is primarily in six areas:   1. Support the Digital Marketing Consultants (DMCs) in evaluating and administering Entrata’s customers’ unique digital marketing needs. 2. As directed by the DMC Manager, generate new ad campaigns on all platforms required by our Digital Marketing Consultants, including but not limited to Google Ads, Facebook Ads, Bing Ads, Google Search Console, Bing Webmaster tools, Yext, ILS platforms (Apartments.com, Zillow, etc.), and more as needed. 3. Manage bid and budget optimizations across all paid ad platforms used by our customers. Under the direction of the DMC Manager, generate reporting on the impact of digital marketing efforts for Entrata’s customers, strategize on next steps, and execute on agreed-upon strategies. 4. As directed by the DMC Manager, contribute to and/or lead projects that elevate our product offerings and improve our culture. 5. Help the DMCs identify customer goals & develop digital marketing strategies that achieve desired outcomes.  6. Be earnestly invested in building a department culture where we seek to execute at a high level, push the boundaries of innovation, have an amazing time enjoying our jobs, and do good for those around us.   ADMCs are expected to become knowledgeable in the field of digital marketing in the multi-family housing industry and develop their consulting skills. A successful candidate must be knowledgeable in digital marketing, self-motivation, communication, organization, innovation, and team coordination. Responsibilities include:

Provide a variety of digital marketing services to ensure world-class customer experiences. Services vary between client accounts but may include the following:

SEO (On-site, Local, Video, Citations, etc.)

Paid Advertising (Search, Social, Display, and Video)

AI thought process and GEO optimization

Handy with different LLMs (Gemini, ChatGPT, etc.) 

Conversion Rate Optimization (page speed optimization, lead gen, A/B testing, etc.)

Email Marketing

Reputation Management 

Canva and basic design understanding 

Understand our customers’ unique digital marketing needs and goals.

Analyze digital marketing data and help formulate a digital marketing strategy in conjunction with the DMCs to achieve desired outcomes.

Coordinate with DMCs and internal stakeholders to support the execution of the digital marketing strategy. 

Assisting DMCs by establishing proper scope and ensuring execution meets quality standards in conjunction with proper communication will determine success.

Maintain digital marketing certifications and research digital marketing and multi-family housing industry changes and trends. A focus on continuously improving one's skillset within our growth & development framework will be key to success.

What We’re Ideally Looking For

Demonstrable background in Digital Marketing, Advertising, or a related field

2+ years experience managing SEO, Paid Ads, Email Marketing, and/or Conversion Rate campaigns

1+ years experience in customer and account management

Google Analytics, Google Ads Search, and Microsoft Ads Search Certified

Knowledgeable in use of Google Suite/Microsoft Office applications (especially spreadsheets) and other business tools (e.g. Slack)

Above all, a hunger to learn new skills, create innovative solutions, drive meaningful results, and contribute to our department culture

What Will Earn You Bonus Points

Experience with conversion-focused website design and/or ad creative design

Experience with website programming languages (specifically HTML, CSS, and/or JavaScript)

Experience with Facebook, YouTube, Waze, or programmatic display advertising