Position Summary
The successful candidate will become a part of Digital Media Planning team inside a business unit in one of our teams. He/she will be in charge of producing effective online media plans, based on media objectives and given a specific budget. The candidate will follow the process starting from competitive analysis, through selection of channels, optimization of scheduling to uploading on administration tools and post analysis.
Key Responsibilities
Desired Skills & Experience
About us
Initiative is different to other media agencies. We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients. We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become. We call this Cultural Velocity ™. Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance. Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture Insights & Analytics.
IPG Mediabrands is a global media holding organization that manages over $37 billion in marketing investments, providing dynamic marketing solutions through a network of full-service agencies and specialty business units across more than 130 countries.
Understand the required skills and qualifications, anticipate the questions you may be asked, and study well-prepared answers using our sample responses.
Associate Q&A's