Associate, B2C Marketing

Discover Your Impact at MLT At MLT, we’re more than just a workplace; you'll be part of a dynamic team that's setting the standard for what ambitious, forward-thinking work looks like. We move with purpose, value big ideas, and give our people the runway to lead and make an impact where it counts. Here, your work directly supports programs that develop the next generation of leaders, helping talented professionals grow, succeed, and make meaningful contributions. The reasons our people love working at MLT are as unique as they are. Come join us and discover the power of doing work that truly matters. About the Role As the B2C Marketing Associate, you will support MLT’s individual-facing marketing initiatives, helping to grow and deepen engagement with early-, mid-, and senior-career professionals, including our fellows, alumni, and startup talent across the organization. In this highly collaborative role, you will support marketing efforts in partnership with the Senior Director of Marketing, serving as the primary liaison for internal stakeholders; including Program Leads, Alumni Engagement, and Startup Arena leaders. You will collaborate with recruitment and admissions teams to drive outreach efforts, coordinate campaigns, and shape content strategy that supports recruitment, retention, and visibility across MLT’s community. Success in this role means being detail-oriented, responsive, organized, and proactive in executing compelling, relevant campaigns that strengthen MLT’s relationships with its most critical individual stakeholders. You will also play a key role in supporting and optimizing paid media campaigns targeting both B2B and B2C audiences. What You’ll Do

Assist with leading marketing efforts and managing key B2C audiences for internal stakeholders; including Program Leads, Alumni Engagement, and Startup Arena teams, by supporting campaign planning, content coordination, and day-to-day execution.

Support the development and execution of integrated marketing campaigns to recruit fellows, engage alumni, and build visibility for Startup Arena participants.

Coordinate marketing efforts for large-scale initiatives, such as the NBA HBCU Fellowship Program, working cross-functionally across internal teams.

Develop and distribute content across communication channels, including newsletters, email marketing, and social media, tailored for B2C audiences.

Manage and optimize paid media campaigns using ad grants and budgeted spend (e.g., Google Ads, LinkedIn, Meta) to boost outreach and awareness.

Track and analyze campaign performance, providing actionable insights and recommendations to improve effectiveness.

Execute co-marketing strategies in partnership with MLT’s Employer Partners and Philanthropy team to enhance visibility and relationship value.

Ensure brand consistency across all B2C materials, collaborating with the broader marketing team to align messaging with MLT’s mission and goals.

Conduct market research and support content planning based on trends and engagement insights.

Lead administrative duties in support of B2C Marketing efforts, including meeting coordination, note taking, and internal communications

Perform other duties as assigned 

What You Have

Bachelor’s degree in Marketing, Communications, Business, or a related field.

1-2 years of experience in marketing or communications, with a focus on B2C or audience engagement.

Strong written and verbal communication skills with an ability to tailor messaging for different audiences.

Experience managing or supporting paid media and social campaigns (Facebook Ads Manager, Google Ads, LinkedIn, etc.) preferred.

Proficiency with marketing tools such as Hubspot, Canva, or similar platforms is a plus.

Strong written and verbal communication skills

Detail-oriented with excellent organizational and multitasking abilities