Assistant Store Manager - TAG HEUER - Crabtree Valley Mall

TAG HEUER

At REEDS Jewelers, we bring timeless values together with the innovation and energy of a modern luxury retailer. For nearly 80 years, we've built a legacy of trust, excellence, and elevated experiences—offering fine jewelry and timepieces from the most prestigious brands in the world. We are family-owned and proudly committed to people, progress, and performance. As we continue to grow, we remain true to our roots while embracing forward-thinking practices and premium partnerships, including our boutique with TAG Heuer.

Known for its cutting-edge technology, bold design, and rich motorsport heritage, TAG Heuer represents the perfect fusion of precision and performance. This iconic Swiss brand shares our passion for excellence, making it a natural fit within the REEDS portfolio of luxury offerings. 

Raleigh is a thriving part of North Carolina’s Research Triangle, consistently ranked among the best cities to live and work. Crabtree Valley Mall and Triangle Town Center serve as major retail hubs, drawing steady year-round customers who appreciate excellent service and brand variety. The TAG Heuer Boutique at Crabtree offers a specialized environment for timepiece experts and luxury retail professionals. Raleigh’s growing tech industry, diverse professional community, and vibrant culture provide exceptional opportunities for career growth. 

The Role: Assistant Boutique Manager

This boutique is exclusively operated by REEDS Jewelers under the TAG Heuer brand, offering an opportunity to lead a store dedicated to a legacy of cutting-edge design, performance, and innovation in luxury timepieces. We’re looking for an energetic and driven Assistant Boutique Manager to lead an exceptional team, deliver an unforgettable client experience, and uphold the excellence of the TAG Heuer brand. 

This is more than a job—it’s a chance to champion a luxury brand, shape a high-performing team, and drive impact through leadership, strategy, and connection. 

What You’ll Do 

Sales & Business Support 

• Partner with the Store Manager to drive store performance, supporting sales goals, KPIs, and profitability 
• Analyze sales trends to identify daily and weekly opportunities for growth 
• Serve as a brand ambassador, leading by example on the sales floor 
• Support effective merchandising, inventory management, and promotional execution 

Client Experience & Community Engagement 

• Help foster a client-first culture centered on luxury service and elevated experiences 
• Support an appointment-driven business model and assist in hosting client appointments 
• Participate in personalized client outreach and clienteling efforts to build long-term relationships 
• Assist with in-store events that drive traffic, elevate brand presence, and strengthen client loyalty 
• Collaborate with corporate teams on local marketing and community initiatives 

Team Development & Leadership 

• Support and enable the recruitment, onboarding, and ongoing development of store associates 
• Coach and motivate team members to achieve personal and store sales goals 
• Provide daily feedback, recognition, and developmental support to foster a high-performance team culture 
• Help ensure all associates complete product knowledge, selling skills, and client service training 

Operations & Store Standards 

• Support accurate inventory management, shrink control, and proper POS system use 
• Ensure the boutique maintains brand visual standards and exceptional presentation 
• Assist with payroll, scheduling, and operational tasks in alignment with business needs 
• Help execute all store operations with attention to detail, efficiency, and excellence 

Our Values 

We lead through REEDS’ core principles: 

• Integrity – Do what’s right, always 
• Performance Excellence – Drive results and growth 
• Stewardship – Build trust at every turn 
• Professionalism – Lead with confidence and consistency 
• Entrepreneurial Spirit – Think boldly, act decisively 
• Team Orientation – Support, uplift, and collaborate 
• Passion – Love what you do and share it with others 

Requirements

Required Qualifications 

• 3+ years of experience in luxury retail, timepieces, or jewelry 
• Proven ability to exceed sales goals while building brand loyalty 
• Strong leadership presence with coaching, conflict resolution, and team-building skills 
• Proficient in POS systems, Microsoft Office, and digital communication tools 
• Availability to work a flexible schedule including evenings, weekends, and holidays 
• High School Diploma or equivalent 
• Ability to stand long durations of time and carry up to 30 lbs. 
• Legal authorization to work in the U.S. 

Preferred Qualifications 

• Experience with premium timepiece brands 
• GIA coursework or certifications 
• Deep passion for horology and creating elevated, memorable client experiences 

Benefits

REEDS Jewelers offers a comprehensive compensation program that includes health/dental/life/LTD insurance, 401k, merchandise discounts, career growth and a drug free workplace.

REEDS Jewelers is an Equal Opportunity Employer. We value the diversity of our team, and employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. REEDS provides a smoke and drug-free environment.