Assistant Marketing Manager

PRINCIPAL DUTIES AND RESPONSIBILITIES:

1. Work closely and collaboratively with the Event team to plan and execute the event’s entire marketing campaign (digital, PR, offline, online, partnership, E-news, roadshow…)
2. Build targeted communication strategies for exhibitors, trade visitors, buyers and industry professionals.
3. Execute and optimize digital campaigns such as SEO, Google, Facebook ads..
4. Be familiar with digital marketing esp in areas of SEO, SEM, Google Adwords and Google Display Network strategies.
5. Monitor and optimize website performance: SEO, traffic, user experience. Optimize landing page, registration form, and email automation (EDM), as well as using analytics to improve the marketing campaigns
6. Market/list research to build a hygienic and healthy database
7. Work with Operations and Data Management team on the visitor registration system for its flow and effectiveness, pre-show and on-site, as well as the compilation of statistics and audits.
8. Conceptualise, design, provide copy and supervise production of marketing collaterals (both on and offline) for events.
9. Create SEO content and manage content calendar, monitor performance metrics (KPIs, ROI,..) and ensure campaign effectiveness.
10. Plan and make promotional trips to encourage more trade buyers to visit the events and also to encourage more cross-promotional partnership.
11. Conceptualise and manage onsite programmes such as but not limited to knowledge theatres and technology tours
12. Onsite event management including but not limited to

• Supervision of survey temps to ensure quality insights are captured
• Obtaining exhibitor and visitor quotes

1. Management of social media sites such as Facebook and LinkedIn…
2. Other tasks assigned by line manager

1. Candidate must possess at least Bachelor’s Degree/Post Graduate Diploma/Professional Degree in Marketing, Mass Communications or equivalent.
2. At least 5 years of working experience in the related field is required for the position.
3. Required Skill(s): Excellent communications skills both orally & in writing, meticulous, self-driven with high levels of initiative, multi-task, deliver quality work within tight deadline, self-starter with an analytical and creative mind.
4. Knowledge and ability with IT systems including core MS Office packages (Word, Excel, Power Point, Access)

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners. This position will be required to work in-person in the office five days a week.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com.

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks 
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year 
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• Strong wellbeing support through EAP assistance, mental health first aiders and more
• Recognition for great work, with global awards and kudos programmes 
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.