Assistant Manager/Manager- Marketing

Marketing Manager – Disbursals Suite
Location: Bangalore 
Experience: Minimum 3+ Years (B2B experience preferred, fintech experience is a plus)

Key Responsibilities:

• Go-to-Market Strategy: Develop and execute comprehensive GTM strategies, ensuring clear product positioning, messaging, and market differentiation.

• Product Launches: Plan and execute product launches, create marketing campaigns, and monitor adoption to drive growth.

• Positioning & Messaging: Craft compelling value propositions and narratives tailored to various customer segments.

• Event Marketing: Lead the execution of offline (booths, summits) and online events (webinars, podcasts) to build brand awareness and engagement.

• Brand Initiatives: Drive customer advocacy programs and influencer marketing to strengthen brand credibility.

• Co-Branded Collaborations: Partner with customers, banks, and other stakeholders on joint marketing initiatives.

• Cross-functional Collaboration: Work closely with product, sales, and engineering teams to align marketing efforts with business objectives.

• Performance Metrics: Analyze campaign performance, optimize strategies, and ensure strong ROI.

Qualifications:

• Minimum of 3 years of experience in product marketing (B2B experience preferred; fintech is a bonus).

• Proven expertise in GTM strategy, product launches, and positioning.

• Strong experience with event marketing and co-branded initiatives.

• Excellent collaboration, communication, and analytical skills.

• Ability to deliver impactful, data-driven marketing campaigns.

What We Offer:

• The opportunity to lead GTM strategies for innovative fintech solutions.

• A collaborative and dynamic hybrid work environment.

• Competitive compensation and benefits.

Join us to shape the future of fintech innovation and drive the success of transformative payment solutions!