Job Summary
The Analytics team is a key link between Sales team and PRS team where in the team is responsible for intellectual insights which can create proposal to win the client. The role is very critical in achievement of regular revenues, identifying opportunities to increase shares and leading Adhoc projects for the company
Key Responsibilities
Strategic / Policy related KRAs
Implementing the revenue strategy for the channel basis channel objectives, budget for the year, market scenario, competition, etc. to ensure the sales organization achieves overall revenue target
Develop deeper insight and understanding of the dynamic market requirements through advertiser/client interaction, propose solutions more suited to client needs, hence resulting in better monetization of advertising opportunities
Facilitate client and brand-wise spend monitoring on each channel in the cluster and on corresponding competitive channels, and evaluate competitive channel performance within and outside genre
Operational / Process / Technology related KRAs
Building an understanding of the industry and clients through industry reports, trends, articles, BARC data to know plans of our key clients and categories to pre-empt the sales team for proactive pitching.
Analyse market trends, Media performance versus Brand parameters and other critical trends.
Support creation of pitch and evaluation of the pitch of annual deals and mega deals
Providing frontline support through reporting and analytics - Equipping the sales team with data insights so they can handle queries from clients and media planners/buyers with confidence.
Evolve constantly on current methodologies & tools to incorporate new approaches to advertisers & sponsors
Work on comprehensive presentations as required
BI & Other Qualitative/Quantitative Reports -Generating relevant reports proactively using BI, BARC and other tools to enable sales team with relevant data points
Adhoc Projects
Support on any Adhoc projects like Whisper Media (In-content Ad Integrations)
Take full control on Addressable Ads products. Liaising with multiple teams to conduct a smooth campaign.
Be proactively in any new brief or project that is delegated.
Skills & Attributes for success
Business Acumen
Planning and organizing
Analytical skills
Influencing Skills
Result Orientation
Negotiation Skills
In-dept knowledge of Barc, Excel & Powerpoint software
Preferred Education & Experience
MBA with 3-4 years of post-qualification experience, preferably from Business consulting/ strategy background/ Media Research & Strategy
About Us
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.
JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.
