Drive revenue growth by developing strong relationships with Retail/Agency clients and execute sales strategies with a focus on innovative content and activations.
Role Summary:
Responsible for driving revenue growth through Retail/Agency clients by planning, negotiating, and executing sales strategies. Own and manage predominantly Retail/Direct business by building and nurturing strong relationships with key stakeholders. Create and sell high-quality content and on-ground activations aligned with regional calendar events to expand brand and commercial opportunities. Ensure timely collection of outstanding receivables.
Key Responsibilities & Tasks:
· Execute comprehensive Sales strategies and campaigns that align with the company's goals and objectives.
· Responsible for driving revenue growth and establishing strategic partnerships with agencies meticulously planning, negotiating, and executing the strategy.
· Actively contribute consistently on every On Air /Local programming/Live activation towards a ROI of 40% and above.
· Scout for new clients, contribute and meet the nos. on IIB.
· Maintaining a healthy share of the ad revenue amongst the South Asian channels.
· Own and manage Retail/Direct business - Develop, manage and cultivate relationships with key stakeholders to help support planning and execution of strategic goals.
· Prospect, penetrate and create new relationships with advertisers and advertising agencies to grow the book of business.
· Drive deals to closure in a new business environment & grow revenue from existing advertisers
· Manage a client list and work closely with media agencies, building & maintaining strong relationships in the industry.
· Help in creating & selling high quality content/on-ground activation in line with the regions calendar events to increase and diversify opportunities for brand & commercial partners, identifying potential for events & activations.
· Responsible for pitching innovative executions for a wide variety of different clients.
· Drive new revenue across the 3 revenue verticals by establishing relationships with new partners & clients.
· Monitor Sales consistency across On-Air, On-ground & local programming.
· Stay updated on industry trends, competitor activities, and ad market dynamics to identify opportunities and optimize sales strategies
· Provide regular sales reports, performance analysis, and insights to management to assess progress and inform decision-making
· Analysing market trends and competitor activities to develop competitive sales strategies
· Present and analyze data, inform sales approaches, and optimize performance.
· Responsible for timely collection of outstanding’s.
Preferred Qualifications :
· Bachelor’s degree in Marketing, Business Administration, Media, or a related field.
· 4–8 years of experience in Ad Sales, Media Sales, or Brand Partnerships, preferably in the MENA region.
· Proven experience in handling Retail/Direct and Agency clients.
· Strong understanding of the Dubai / UAE market, regional consumer landscape, and advertiser ecosystem.
· Experience in selling integrated solutions including content, sponsorships, and on-ground activations/events.
