Whoop
Art Director, Creative
$130,000 – $170,000 per year
TLDR
Shape and elevate the visual expression of the WHOOP brand across campaigns and product storytelling, partnering with Creative leadership in a fast-paced environment.
RESPONSIBILITIES:
Concept and execute creative across campaigns, product launches, and always-on marketing from idea through final delivery
Collaborate with Copy and Creative leadership to develop innovative, integrated, cross-channel concepts that align with brand and business goals
Translate brand strategy into clear, scalable visual systems across paid, owned, and earned channels
Design and art direct across a range of outputs, including digital, social, email, web, OOH, and product storytelling, upleveling our design output while maintaining best practices per channel
Lead the planning, coordination, and execution of photo and video productions, including pre-production planning and on-set art direction
Ensure consistency and quality across deliverables while adapting creative for channel-specific needs and performance insights
Translate our A+A team vision into elevated, brand-relevant photography, including seasonal campaigns, e-commerce support, evergreen visuals, and social-first output
Cultivate and manage relationships with external photographers, directors, illustrators, etc as needed. Provide direction with those partners where needed.
Manage the post-production process, including photography selects, retouching notes, and more
Develop a sharp POV on how we navigate photography, renders, app UI, and lifestyle into a cohesive ecosystem – and work closely with the ACD to implement it
Be a source of inspiration for the team, shaping team culture by keeping an eye on the competitive landscape, design trends, and best-in-class work
Manage and develop designers, providing clear feedback, setting direction, and supporting growth and performance over time
QUALIFICATIONS:
6+ years of experience in-house or at a creative agency
Strong portfolio demonstrating conceptual thinking and high-quality execution across brand and performance work
Experience executing across multiple channels with a high level of craft and attention to detail
Experience working within and evolving brand systems to ensure consistency and scalability
Experience supporting or leading art direction for photo and video shoots
Strong communication and collaboration skills across cross-functional teams
Ability to manage multiple projects and priorities in a fast-paced, iterative environment
Proficiency in Figma and Adobe Creative Suite
Experience managing or mentoring designers and contributing to team development
Experience working with or managing athlete relationships, talent, or partnerships is a plus
Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.
Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.
WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values.
At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success.
The U.S. base salary range for this full-time position is $130,000 - $170,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training.
In addition to the base salary, the successful candidate will also receive benefits and a generous equity package.
These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.
Whoop builds a performance optimization platform that helps individuals understand their bodies and health through advanced wearable technology. Targeted at fitness enthusiasts and health-conscious individuals, this startup stands out by focusing on personalized metrics and insights that drive improved performance and longevity.
- Founded
- Founded 2007
- Employees
- 51-200 employees
- Industry
- Internet Software & Services
Art Director