Art Director (Contract, Part-Time)

AI overview

Drive the evolution of Zenni's brand identity through innovative creative campaigns across multiple marketing channels.

Who We Are

Born from a mission to make prescription eyewear affordable and accessible to everyone, Zenni Optical has been changing the way people see the world since 2003. With complete prescription pairs for adults and kids starting at under $10, we’ve grown into a global brand with over 51 million pairs of glasses sold — and counting!

Based in the San Francisco Bay Area, we're proud to be the Official Eyewear of the San Francisco 49ers, Boston Celtics, Monster Jam, Ghost Gaming, TSM, Major League Pickleball and more. We've also partnered with tastemakers and designers like Chase Stokes, Jrue Holiday, and George and Claire Kittle to bring our brand to life in bold, meaningful ways.

Innovation is at the heart of everything we do at Zenni — from our revolutionary EyeQLenz™ with Zenni ID Guard™  glasses to our cutting-edge VR Vision Screener, we're constantly exploring new ways to improve vision and enhance lives. For more information, please visit zenni.com/press.

Candidate safety is important to us. Please note that all official communication will only be sent from @zennioptical.com addresses.

About the Role:  

We are looking for a freelance Art Director to help drive the evolution of our brand identity and creative campaigns. You’ll concept, direct, and execute across multiple touchpoints—from brand storytelling and photography to integrated marketing campaigns and social content.

Reporting to the VP, Engagement Marketing, this is a 3-6-month contract at 20 hours/week for a hands-on, fast-moving creative thinker who loves crafting smart, cohesive, and visually stunning ideas that connect with customers.

Responsibilities:

  • Concept and develop brand and marketing campaigns across digital, social, retail, and experiential channels
  • Partner with copywriters, designers, and producers to bring integrated creative ideas to life
  • Art direct photo and video shoots, from pre-production through post, ensuring brand cohesion and visual excellence
  • Collaborate with cross-functional teams (e-commerce, UX, product, product marketing, brand) to align creative with business goals
  • Provide clear direction and inspiration to design and production teams
  • Oversee external creative partners or agencies when needed, maintaining Zenni’s brand standards
  • Help create playbooks and toolkits for campaign rollout and creative consistency
  • Stay ahead of trends in design, fashion, and digital storytelling to infuse fresh perspective into our work

Basic Qualifications:

  • 5+ years of art direction experience (agency or in-house) with a strong record of integrated brand work
  • Expertise in branding, campaign development, and visual storytelling
  • Solid portfolio demonstrating a balance of conceptual thinking and executional craft
  • Proven experience directing photo and video shoots
  • Strong understanding of digital-first content, including social, motion, and new media formats
  • Excellent sense of style, composition, and color, with an ability to evolve a brand’s aesthetic
  • Skilled collaborator who thrives in a fast-paced, iterative environment
  • Proficiency in Adobe Creative Suite, Figma, or similar creative tools
  • Strong communicator—able to present ideas clearly and persuasively

 

Compensation

This is a contract role with an esimated duration of 12 to 16 weeks, the estimated range for this role is $70 - 100 /hr. The final offer will be determined based on permissible, non-discriminatory factors such as skill set, experience, geographical location, market conditions, and other organizational needs. The Company reserves the right to change, modify, or revisit the salary range for various reasons including business needs.

We look forward to hearing from you!

We strive to build a diverse team of individuals with a broad range of experience and perspectives. We encourage you to apply even if you don’t feel you meet all the qualifications.

Zenni Optical is an equal opportunity workplace and considers applications without regard to race, color, national origin, gender identity, sexual orientation, age, citizenship, marital status, disability, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Vision care can be surprisingly expensive. Concerned that the ability to see costs people hundreds of dollars, two visionaries founded Zenni in 2003 as one of the first online-only shops for affordable prescription glasses. They were able to provide affordable and accessible eyewear to everyone by cutting the middleman out and going directly to consumers. What started as a small, homegrown business in Northern California has morphed into the #1 online retailer in the world for eyewear with over 50 million frames sold to customers around the globe. In this journey, we continue to innovate but our commitment remains the same: Investing in vision care today means a brighter tomorrow for everyone.

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Salary
$70 – $100 per hour
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