About the Role

At Substance, we connect top talent with leading brands to drive impactful growth. We are currently seeking an Area Sales Manager for our client, a well-established company in the retail industry. This role is responsible for driving sales performance, expanding market reach, and managing sales operations within assigned regions. The ideal candidate is a strong leader with strategic planning and business development skills, capable of achieving sales targets while fostering strong relationships with distributors, retailers, and key stakeholders. If you are passionate about sales growth, team management, and market expansion, this is a great opportunity to make a significant impact.

Key Responsibilities

Sales Strategy & Performance

Develop and implement sales strategies to achieve business growth and revenue targets in the assigned area.
Monitor sales performance, identifying opportunities, risks, and market trends to optimize strategies.
Ensure sell-out targets are met by optimizing distribution, pricing strategies, and promotional activities.

Team Leadership & Development

Lead and manage the sales team, including Sales Representatives, Team Leaders, and Merchandisers.
Provide coaching, training, and performance evaluations to ensure a high-performing sales team.
Foster a motivated and results-driven sales culture to drive performance.

Market Expansion & Relationship Management

Identify and develop new distributors, retailers, and business partners to expand market presence.
Strengthen relationships with existing distributors, agencies, and key accounts to ensure smooth operations.
Collaborate with marketing and merchandising teams to enhance product visibility and brand positioning.

Operational Excellence

Oversee day-to-day sales operations, ensuring efficiency in stock management, order fulfillment, and customer service.
Conduct market and competitor analysis, providing insights to optimize sales strategies and channel execution.
Work closely with cross-functional teams to ensure seamless sales operations and retail execution.

Reporting & Compliance

Track and analyze sales performance, forecasting, and budgeting, providing strategic recommendations.
Ensure compliance with company policies and industry regulations.
Prepare and present regular sales reports to senior management.

Key Competencies

Strong analytical and problem-solving skills, with the ability to interpret market data and sales metrics.
Excellent leadership and team management skills.
Strong negotiation and relationship-building abilities with key stakeholders.
Results-driven mindset with a proactive approach to business development.
Ability to work under pressure and meet monthly sales targets.

Requirements

Bachelor’s degree in Business, Sales, or a related field.
Minimum 8 years of experience in sales management, preferably in FMCG, beauty, personal care, or skincare industry.
Proven experience managing General Trade, Modern Trade, and Local Modern Trade channels.
Strong network with distributors and retailers in the assigned region.
Willingness to travel frequently and be based in key regions as required.
Fluent in English and local languages (preferred).

Benefits

At Substance, we’re all about action, not just talk. If your profile aligns with what we need, you’ll hear from us within 1-2 weeks. If not, no fluff—just know we value your interest and will keep you in mind for future roles where your skills can make an impact. We focus on real connections and meaningful matches, so when the right opportunity comes, we’ll be ready to make it happen.

Getsubstance.co Pte. Ltd. | EA License No: 24C2398