Area Marketing Manager

We’re looking for an experienced Area Marketing Manager to lead and deliver end-to-end marketing across Japan, one of our most strategically important markets. This is a high-impact, hybrid role based in Tokyo, offering the opportunity to own regional marketing strategy, performance, and budget while working closely with Sales and APAC/global marketing teams.

You’ll be responsible for translating global and APAC marketing objectives into locally relevant, high-performing campaigns that drive lead generation, pipeline growth, brand awareness, and revenue — with clear accountability for return on investment.

The role

Reporting to the Area Marketing Director, APAC, and working closely with the Japan sales team and global marketing colleagues, you will:

• Execute, maintain, and support global and APAC marketing strategies within the Japanese market

• Develop and deliver localized marketing plans for Japan, informed by market insights and commercial priorities

• Act as the key marketing partner to the Japan sales team, supporting demand generation, pipeline growth, and revenue objectives

• Drive global marketing strategies and local priorities, shape, and deliver powerful client acquisition initiatives including lead generation campaigns, webinars, events, go-to-market launches, awards, and thought leadership

• Activate and tailor local campaigns and content across email, digital, social media, PR and events

• Build and manage automated marketing programs, tracking KPIs, ROI, and performance metrics

• Own and manage the Japan marketing budget, including planning, tracking spend, and reporting on ROI, in close partnership with APAC and global marketing teams

• Develop and maintain a strong social media presence aligned with brand, PR, and digital strategies

• Collaborate with APAC and global marketing teams to ensure consistency, reuse of best practices, and alignment with broader objectives

• Stay up to date with relevant legislation and compliance requirements

• Provide analysis, insights, and reporting across marketing activities

• Support the Area Marketing Director, APAC with regional initiatives and priorities

About you

You’re a commercially minded, proactive marketer who is comfortable operating autonomously while collaborating in a global, matrixed organisation. You bring:

• A Bachelor’s degree in Marketing or a related field (or equivalent experience)

• 6+ years’ experience in marketing, communications, or PR, ideally within B2B software companies

• Experience working with marketing automation platforms and analytics tools (e.g. HubSpot, Asana)

• Proven experience delivering multi-channel marketing campaigns with measurable business impact

• Native-level Japanese language skills (spoken and written)

• Strong English language skills for collaboration with APAC and global stakeholders

• Familiarity with CRM systems such as Dynamics 365

• Strong strategic, analytical, organisational, meticulous, and project/event management skills

• Ability to manage multiple priorities in a fast-paced environment with minimal supervision

• Confidence working in a multi-cultural, international environment

• Willingness to travel as required

Why join us?

• Own and shape marketing strategy and budget for a key APAC market

• Hybrid working model based in Tokyo

• High visibility role with close partnership across Sales and Marketing leadership

• Opportunity to influence both regional and global marketing initiatives

• Collaborative, international working environment with scope to innovate and grow