App Store Optimization Specialist (ASO)

About the company:

At BID Operations, we are passionate about supporting our clients in their journey towards success. Our mission is to empower you to thrive by handling the essential yet time-consuming aspects of your business operations, allowing you to concentrate on strategic growth and innovation.

Key Responsibility :

• Conduct in-depth keyword research across key markets (India, SEA, Europe, etc.)

• Optimize metadata including titles, subtitles, keywords, and descriptions
• Plan and execute metadata-focused A/B tests (design work handled by the design team)
• Improve app visibility, rankings, conversion_rate, and organic installs
• Monitor competitor listings, keyword strategies, and category ranking trends
• Deliver monthly ASO performance reports with insights and action plans
• Manage localized metadata for EN-IN, EN-EU, ZH, TH, and other markets
• Ensure keyword relevance and alignment with local search intent
• Work closely with the SEO/SEM team to align overall acquisition strategy
• Analyze impressions, listing views, conversion rates, and install trends
• Identify growth opportunities and diagnose performance issues
• Provide data-driven insights and optimization recommendations
• Coordinate metadata release timing with the Product Team
• Align keyword and messaging strategy with SEO/SEM teams
• Collaborate with Marketing/Content teams (no design work required)

Requirements

• 3+ years of hands-on ASO experience (required)

• Excellent proficiency in both English and Chinese (required)
• Strong understanding of App Store & Google Play algorithms
• Proven track record improving visibility, rankings, and organic installs
• Strong experience with ASO tools (AppTweak, Sensor Tower, MobileAction, Ahrefs, etc.)
• Strong analytical and reporting skills
• Ability to independently manage multi-region ASO projects
• Experience with A/B testing methodologies
• Experience with finance / trading / forex apps (strongly preferred)
• Experience working in a digital agency (preferred)
• Familiarity with Appsflyer / Adjust (good to have)
• Experience with India, SEA, or Europe markets (good to have)

Benefits

• Opportunities for enriching career growth, including exposure to regional contexts
• Healthcare coverage (medical, dental, optical), gym benefits
• Flexibility in smart casual dress code
• Young, vibrant and open work culture