Analytics Lead, Existing Customer Management
We are looking for an Analytics Lead to join our FlexiPay team.
With a focus on Existing Customers, this is a pivotal role in our FlexiPay and Credit Card team where you will manage and drive a high-performing analytics function, directly influencing strategic decisions and shaping the future roadmap of our products.
Who are we?
We’re Funding Circle. We back small businesses to succeed.
At Funding Circle, we believe the world needs small businesses. That’s why we’ve made it our mission to help them get the finance they need to grow.
With more than a decade of expertise under our belt, we’ve built a game-changer of a platform with cutting-edge data and technology that’s reshaping the landscape of SME lending. Say goodbye to lengthy applications and hello to lightning-fast decisions! In just minutes, SMEs across the UK can get a decision, giving them access to competitive funding in a flash.
We know that good business is about good people. So we pride ourselves on providing meaningful, human support as well as fast, hassle free processes to deliver an unbeatable customer experience.
The role
This role is a unique opportunity to directly influence the future strategy for driving engagement and commercial outcomes within our FlexiPay and Credit Card lines of business. You will manage a dedicated team of three analysts, fostering their development as key partners to teams across product, risk, finance, and operations.
A core focus will be on leveraging data to maximise customer lifetime value, improve retention, and boost engagement. Furthermore, you will ensure robust measurement of our impact, thereby establishing a continuous cycle of improvement and innovation.
Customer Lifecycle Strategy: Establish and execute measurement frameworks for CRM and lifecycle marketing to monitor retention and engagement across all customer segments
Customer Segmentation: Leverage advanced segmentation and behavioral data to identify high-value customers, mitigate churn risks, and drive "next-best-action" strategies
Performance Measurement: Develop and own the global frameworks for measuring performance, including A/B testing protocols and calculating the incremental impact (ROI) of customer engagement initiatives
Planning, Forecasting & Reporting: Collaborate with finance, risk, and business stakeholders to drive yearly budget planning, financial forecasting, and scenario modeling. Ensure data integrity, user adoption, and alignment with broader analytics and reporting frameworks
Talent Development: Hire, grow, and inspire top-tier analytics talent. Act as a coach and unblocker, maximising the impact and potential of the analytics team
Strategic Leadership: Understand customers, product vision, and business strategy deeply. Define and execute how analytics achieves product and business objectives, embedding data and insights into all decisions
Data Champion: Build and communicate the compelling "analytics story" within Funding Circle. Champion a rigorous experimentation and testing culture, promote consistency in data definitions and approaches, and ensure a robust, data-driven approach to all key strategic decisions
Proactively problem solving, identifying and confidently mitigating any risks, issues or control weaknesses that arise in your day-to-day
What we’re looking for
Technical Proficiency: Hands-on data manipulation and analysis expertise, including strong scripting/coding skills (and the ability to coach others) in SQL,Python (or R) and AWS cloud
Customer Lifecycle Management: Expertise in designing and measuring A/B testing for lifecycle marketing, including retention, cross-sell, and loyalty initiatives
Segmentation & Behavioural Analytics: Deep understanding of cohort analysis and behavioural triggers to identify high-value segments at risk of low survivability
Stakeholder Management: Navigating cross-functional partnerships with Risk, Marketing, Product, and Finance teams to ensure delivery of data-driven solutions
Analytical Acumen: Use interpretative thinking and advanced analytical skills to solve problems and design solutions in often complex/sensitive situations
Storyteller with Data: Exceptional ability to simplify complex data and articulate compelling stories that drive positive organisational change
Team Builder & Developer: Demonstrated success in leading, developing, supporting, and growing teams of analysts, enabling them to effectively partner across the organisation, build trusted relationships, and drive data-based decisions
Collaborative Project Ownership: Experience co-owning team-wide projects, effectively bringing teams together to plan solutions around problems using OKRs and KPIs that deliver tangible impact
At Funding Circle we are committed to building diverse teams so please apply even if your past experience doesn’t align perfectly with the requirements.
Want to learn more?
Why join us?
At Funding Circle, we celebrate and support the differences that make you, you. We’re proud to be an equal-opportunity workplace and affirmative-action employer. We truly believe that diversity makes us better.
As a flexible-first employer we offer hybrid working at Funding Circle, and we've long believed in a 'best of both' approach to in-office collaboration and non-office days. We expect our teams to be in our London office three times a week, where you can take advantage of our newly refurbished hybrid working space, barista made coffee and subsidised lunches (via JustEat) every day!
We back our Circlers to build their own incredible career, making a difference to small businesses every day. Our Circler proposition is designed to support employees both in and out of work, and it is anchored around four pillars: Health, Wealth, Development & Lifestyle.
A few highlights:
Flexibility: We provide you with a benefit allowance so that you can tailor your benefit selection to you and your family’s needs.
Health: Private Medical Insurance, Dental Insurance, Health Cash Plan, Health Assessments (including female fertility health assessments), eyecare vouchers, flu jabs, Wellhub (for discounted flexible gym membership and access to wellbeing apps) access to a free Employee Assistance Programme and free Digital GP for yourself and any children under 16.
Wealth: Life Assurance, Income Protection, Critical Illness Cover, financial coaching through Octopus Money Coach, a tax-advantaged share scheme, a free mortgage advisor partnership and discounts across numerous retailers through Perks at Work.
Development: Dedicated annual Learning & Development allowance and full access to internal learning platform.
Lifestyle: Electric Car Scheme, Cycle to Work scheme, Season Ticket Loans, and more!
And finally, we have award winning parental leave policies supporting parents through enhanced maternity, partner and adoption leave, as well as additional leave for parental bereavement and for fertility treatments.
Ready to make a difference? We’d love to hear from you.
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