Analytics Lead, Existing Customer Management

We’re on a mission to back the UK’s small businesses like no one else 🚀

Small businesses are the backbone of the economy, and we’re here to help them win. We’ve built a platform that uses clever data to get them the funding they need in minutes, not weeks.

At Funding Circle, we have the restless energy of a fintech start-up with the stability of a public company. It’s a unique mix that gives Circlers the autonomy to take ownership and the scale to make an impact that truly counts.

We’re a high-performing team that chooses to lift each other up. We challenge, we champion, and we have each other’s backs - because we know that when we stand together, we move faster and build better.

The impact is real: Last year alone, the businesses on our platform generated £7.2bn for the UK economy 📈 Come and join a mission that matters!

[Read our Impact Report] | [See our Trustpilot]

The role ⚡

📍 London (Hybrid) | 🤝 3 days in the office | 💰 Competitive Salary + Benefits

We are looking for an Analytics Lead to join our FlexiPay team. With a focus on Existing Customers, this is a pivotal role in our FlexiPay and Credit Card team where you will manage and drive a high-performing analytics function, directly influencing strategic decisions and shaping the future roadmap of our products.

This role is a unique opportunity to directly influence the future strategy for driving engagement and commercial outcomes within our FlexiPay and Credit Card lines of business. You will manage a dedicated team of three analysts, fostering their development as key partners to teams across product, risk, finance, and operations.

A core focus will be on leveraging data to maximise customer lifetime value, improve retention, and boost engagement. Furthermore, you will ensure robust measurement of our impact, thereby establishing a continuous cycle of improvement and innovation.

• Customer Lifecycle Strategy: Establish and execute measurement frameworks for CRM and lifecycle marketing to monitor retention and engagement across all customer segments

• Customer Segmentation: Leverage advanced segmentation and behavioral data to identify high-value customers, mitigate churn risks, and drive "next-best-action" strategies

• Performance Measurement: Develop and own the global frameworks for measuring performance, including A/B testing protocols and calculating the incremental impact (ROI) of customer engagement initiatives

• Planning, Forecasting & Reporting: Collaborate with finance, risk, and business stakeholders to drive yearly budget planning, financial forecasting, and scenario modeling. Ensure data integrity, user adoption, and alignment with broader analytics and reporting frameworks

• Talent Development: Hire, grow, and inspire top-tier analytics talent. Act as a coach and unblocker, maximising the impact and potential of the analytics team

• Strategic Leadership: Understand customers, product vision, and business strategy deeply. Define and execute how analytics achieves product and business objectives, embedding data and insights into all decisions

• Data Champion: Build and communicate the compelling "analytics story" within Funding Circle. Champion a rigorous experimentation and testing culture, promote consistency in data definitions and approaches, and ensure a robust, data-driven approach to all key strategic decisions

• Proactively problem solving, identifying and confidently mitigating any risks, issues or control weaknesses that arise in your day-to-day

What we’re looking for 🌱

We value deep expertise, but a growth mindset and good energy are what really make our team click. We’re a group that chooses to lift each other up and think smart every day.

• Technical Proficiency: Hands-on data manipulation and analysis expertise, including strong scripting/coding skills (and the ability to coach others) in SQL,Python (or R) and AWS cloud

• Customer Lifecycle Management: Expertise in designing and measuring A/B testing for lifecycle marketing, including retention, cross-sell, and loyalty initiatives

• Segmentation & Behavioural Analytics: Deep understanding of cohort analysis and behavioural triggers to identify high-value segments at risk of low survivability

• Stakeholder Management: Navigating cross-functional partnerships with Risk, Marketing, Product, and Finance teams to ensure delivery of data-driven solutions

• Analytical Acumen: Use interpretative thinking and advanced analytical skills to solve problems and design solutions in often complex/sensitive situations

• Storyteller with Data: Exceptional ability to simplify complex data and articulate compelling stories that drive positive organisational change

• Team Builder & Developer: Demonstrated success in leading, developing, supporting, and growing teams of analysts, enabling them to effectively partner across the organisation, build trusted relationships, and drive data-based decisions

• Collaborative Project Ownership: Experience co-owning team-wide projects, effectively bringing teams together to plan solutions around problems using OKRs and KPIs that deliver tangible impact.

We’re building a place where everyone truly feels they belong. Even if your past experience doesn't align perfectly with every requirement, we'd still love to hear from you.

Why join us? 💜

We back you to build an incredible career. As a flexible-first employer, we use a "best of both" approach. We’ll see you in our London office to collaborate – with barista coffee and subsidised Just Eat lunches on us!

Our Circler Proposition focuses on five areas:

• Flexibility: We provide a benefit allowance you can tailor to your own life and family.

• Health: This includes private medical and dental, health assessments, and access to a digital GP.

• Wealth: We offer life assurance, share schemes, and financial coaching.

• Development: You get a dedicated annual learning allowance to help you level up.

• Lifestyle: We have electric car and cycle-to-work schemes, plus season ticket loans.

We also have award-winning parental leave policies. We're here to support you through the big life moments, from fertility treatments to new additions to the family.

Ready to join a mission that matters? We’d love to chat!