Analyst, Brand Marketing

About the Company

Gemini is a global crypto and Web3 platform founded by Cameron and Tyler Winklevoss in 2014, offering a wide range of simple, reliable, and secure crypto products and services to individuals and institutions in over 70 countries. Our mission is to unlock the next era of financial, creative, and personal freedom by providing trusted access to the decentralized future. We envision a world where crypto reshapes the global financial system, internet, and money to create greater choice, independence, and opportunity for all — bridging traditional finance with the emerging cryptoeconomy in a way that is more open, fair, and secure.

The Department: Marketing

We believe that the world should know and love Gemini. In Marketing, we spend our days analyzing the market, crafting the Gemini story, and telling it to the people who need to hear it. This team sits between our product and the market, and is a key growth driver for every aspect of the organization. We have a holistic philosophy that combines research, data, brand marketing, acquisition and retention tactics, PR, and all aspects of customer-facing interaction.

The Role: Analyst, Brand Marketing

We’re hiring an analyst to support the day-to-day execution of our brand partnerships work, specifically focused on growing our credit card program. 

The analyst will help with partner outreach and management. They’ll also play a key role in supporting GTM launches — helping and ensure launches go live smoothly. The role will work closely with dev, design, and product marketing partners to keep projects moving efficiently while gaining deep exposure to the broader credit card landscape.

This role is required to be in person twice a week at our New York City, NY office.

Responsibilities:

• Own the brand partnership lifecycle — you will be responsible for identifying, negotiating, and executing high-impact brand and merchant partnerships that drive awareness, user acquisition, and engagement
• Track and analyze partnership performance, presenting data-driven insights and optimization recommendations
• Ensure brand integrity and compliance across all partnership touch points, adhering to Gemini’s standards and industry regulations
• Learn the ins and outs of our credit card product and own the partnership pipeline

Qualifications:

• 1–2 years of experience in a marketing or partnerships role
• An eye for brand and creative
• Strong attention to detail and high-quality execution
• Excellent organizational skills and ability to manage multiple tasks in a fast-paced environment
• Clear communicator and collaborative team player
• Exposure to go-to-market workflows or product launches
• Passion for learning, improving processes, and growing within a digital marketing or web-focused career path

• Competitive starting salary
• A discretionary annual bonus
• Long-term incentive in the form of a new hire equity grant
• Comprehensive health plans
• 401K with company matching
• Paid Parental Leave
• Flexible time off

Salary Range: The base salary range for this role is between $67,500 - $90,000 in the State of New York, the State of California and the State of Washington. This range is not inclusive of our discretionary bonus or equity package. When determining a candidate’s compensation, we consider a number of factors including skillset, experience, job scope, and current market data.

In the United States, employees within the New York, Seattle, and Miami metropolitan areas are expected to work from the designated office twice a week, unless there is a job-specific requirement to be in the office every work day. We believe our hybrid approach for those near our NYC, Seattle, and Miami offices increases productivity through more in-person collaboration where possible. Employees outside of these areas are considered part of our remote-first workforce.

At Gemini, we strive to build diverse teams that reflect the people we want to empower through our products, and we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Equal Opportunity is the Law, and Gemini is proud to be an equal opportunity workplace. If you have a specific need that requires accommodation, please let a member of the People Team know.

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