Allocation Lead

OVERVIEW:

We’re hiring an Allocation Lead to lead allocation and replenishment strategy across assigned categories, playing a key role in driving full-price sales, availability, and inventory efficiency across our retail channel.

In this role, you’ll move beyond execution into ownership, shaping allocation strategy, influencing in-season trade decisions, and acting as a trusted partner to Planning, Merchandising, Retail Operations, and Supply Chain. You’ll balance data-led decision making with commercial judgement to ensure inventory is positioned to meet customer demand while supporting Gymshark’s global growth ambitions.

WHAT YOU’LL BE DOING:

Allocation & Replenishment

You’ll work in close partnership with Planning and Merchandising to:

• Own allocation and replenishment strategy for your categories, from launch through end of life.
• Lead initial allocation decisions by department, class, style, colour, and size across all retail locations.
• Define and apply store grading, size curves, and replenishment logic to maximise productivity and availability.
• Proactively manage inventory risk through inter-store transfers, intake phasing, and replenishment exits.
• Lead allocation strategy for new store openings, expansions, and key commercial moments.

In-Season Management

You’ll be responsible for:

• Owning weekly trade reviews for your categories, providing clear insights, risks, and recommended actions.
• Partnering with Planning on forecast re-phasing, inventory positioning, and OTB conversations.
• Identifying missed demand and over-exposure early and driving corrective action.
• Ensuring sustained availability of core and replenishment styles in line with sales trends.
• Influencing markdown, promotional, and lifecycle decisions to protect margin and stock health.

Tools, Data & Process

You’ll also:

• Act as a subject matter expert on allocation tools, data, and reporting.
• Ensure accuracy and integrity of allocation inputs across stock, sales, and store attributes.
• Drive continuous improvement of allocation processes, tools, and ways of working.
• Support testing, implementation, and adoption of new allocation and planning systems.
• Coach and support junior allocators, sharing best practice and raising overall team capability.

WHAT YOU'LL NEED:

Please note this is a hybrid role partially based in our New York City office. All candidates must be local or willing to relocate. You must also be authorized to work in the United States. 

Please note this is a hybrid role partially based in our New York City office (3 days per week). All candidates must be local or willing to relocate. You must also be authorized to work in the United States.

Essential Skills

• Proven experience in allocation and replenishment within retail or omni-channel at a senior level.
• Strong commercial acumen with the ability to influence trade decisions.
• Advanced analytical skills with confidence working with large, complex datasets.
• Clear, confident communication with the ability to challenge and align stakeholders.
• Strong prioritization skills in a fast-paced, high-volume environment.
• Advanced Excel skills and strong aptitude for learning new systems.

Preferred Skills

• Experience owning allocation strategy for multiple categories or regions.
• Exposure to system implementation or tooling evolution.
• Experience coaching or mentoring junior team members.
• A passion for the gym and living an active lifestyle—because understanding the product starts with living it.

SALARY RANGE

This role will be $71'000 - $75'000 per annum. The base pay offered is based on market, experience, and skills. 

THE PERKS.

Standard benefits include:

• Comprehensive Medical, Dental & Vision plans
• Performance-based Bonus opportunity
• Competitive PTO
• Contributory 401(k)
• Gymshark Employee Discount & long service awards
• Funded multi-site fitness membership
• Enhanced Family Leave plans
• STD & LTD plans

Note: The bonus program and benefits have certain eligibility requirements. Gymshark reserves the right to amend these programs in whole or in part at any time without advance notice.

BELONGING AT GYMSHARK.

Our mission is to be a place where everyone belongs. We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We’re committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. *If you’d like to request a reasonable adjustment please email [email protected].