The Performance Marketing Analyst is responsible for all aspects of campaign performance—including strategy, execution, management, optimization, and AI-driven analysis—to ensure campaigns generate profitable traffic and achieve company goals. This role leverages AI-native tools and insights to enhance targeting, improve spend efficiency, and accelerate testing cycles. The Analyst works closely with the Performance Creative team to align on data-backed creative needs, ensuring the right assets are developed for experimentation and campaign launches.
Requirements
What You'll Do:
Campaign Management
- Own the creation and performance of campaigns across a variety of ad platforms (Google Ads, Taboola, Facebook/Meta, TikTok, etc.) and lines of business
- Use AI-powered tools and modeling to guide forecasting, targeting, budget allocation, and creative strategy.
- Daily management of bids, spend, and resulting performance—including lead volumes, lead quality measures, revenue, margins, and other key signals surfaced by AI-driven insights.
- Ongoing testing and optimization of ad creative and visitor experiences, leveraging AI to identify patterns, predict winner variants, and accelerate test cycles.
- Relentlessly pursue campaign improvements regardless of performance—using both data intuition and AI-assisted opportunity discovery to proactively spot efficiency gains with the same intensity used to troubleshoot underperforming campaigns.
Teamwork & Flexibility
- Serve as the thought leader for your assigned ad platforms within the organization. Stay up to date on changes in platform technology (technical setup, feedback loops, bidding strategies, AI-native features, etc.) and ensure our marketing operations evolve alongside them to drive best-in-class results.
- Work closely and efficiently with teams across the organization in a remote environment, including collaboration on AI-enabled workflows that streamline coordination and decision-making.
- Maintain frequent communication, tight coordination, and a culture of knowledge/data sharing with counterparts who share goals and responsibilities with this position.
- Adapt to changes in seasonality, the macroeconomic environment, internal goals, and rapid shifts in AI-driven performance dynamics across channels.
- Meet professional obligations through efficient work habits such as meeting deadlines, honoring schedules, coordinating resources effectively, and demonstrating respect for others.
What You'll Have:
- Bachelor’s degree or equivalent combination of education and relevant experience.
- 2-4 years of successful campaign management experience across Google Ads, Taboola, Facebook/Meta, TikTok (or similar platforms), with hands-on use of AI-powered tools or AI-native features to improve targeting, bidding, and creative performance — direct response, lead generation, or performance marketing experience required.
- Experience in lead generation with lead-quality goals or e-commerce with LTV goals strongly preferred, including the use of predictive or AI-driven models to evaluate intent, optimize funnels, and improve long-term value.
Benefits
Why You’ll Love Working Here
At ConsumerAffairs, your voice matters. We foster a collaborative environment where you’re encouraged to take initiative, experiment boldly, and grow professionally. We're committed to work-life harmony, career development, and celebrating wins together.
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
- Short Term & Long Term Disability
- Training & Development
