AI Content Strategist

We are a next-generation digital agency, built at the intersection of creativity, technology, and culture. We don’t treat AI as a shortcut — we treat it as a creative and strategic accelerator. Our teams combine human insight, data, and emerging technologies to build content ecosystems that perform across platforms and communities.

The Role

As a AI Content Strategist, you will sit at the crossroads of strategy, creativity, and AI innovation. You will design, guide, and scale content strategies powered by generative AI, ensuring that brands communicate with relevance, authenticity, and measurable impact across social, creator, and digital ecosystems.

This role is ideal for someone who understands both content strategy fundamentals and the practical, ethical, and creative use of AI tools in real-world agency environments.

Key Responsibilities

Strategy & Planning

• Develop AI-powered content strategies aligned with brand objectives, audience insights, and platform dynamics (TikTok, Instagram, YouTube, Meta, etc.).

• Define content frameworks, messaging systems, and narrative architectures that scale through generative AI.

• Translate business goals into AI-driven content use cases (always-on, campaign, UGC, creator collaborations).

Generative AI Execution

• Design and optimize prompts, workflows, and systems for text, image, video, and audio generation.

• Select and manage AI tools (LLMs, image/video generators, copilots, automation tools) to enhance content ideation and production.

• Guide teams on how to combine AI-generated outputs with human creativity for high-quality results.

Content & Creative Direction

• Ensure brand voice, tone, and visual consistency across all AI-assisted content.

• Collaborate with creative, social, influencer, and performance teams to integrate AI into day-to-day content production.

• Review, refine, and elevate AI-generated content to meet agency and client standards.

Performance & Optimization

• Define KPIs and evaluation frameworks for AI-driven content.

• Analyze performance data and continuously optimize prompts, formats, and outputs.

• Apply learnings to improve efficiency, engagement, and creative effectiveness.

Governance & Ethics

• Establish best practices, guidelines, and guardrails for responsible AI usage.

• Ensure compliance with copyright, data protection, and platform policies.

• Educate internal teams and clients on ethical, transparent, and effective AI use.

Innovation & Enablement

• Stay ahead of AI trends, tools, and platform updates.

• Run internal workshops, playbooks, and training sessions on generative AI for content.

• Act as a thought partner for clients exploring AI-powered content strategies.

Requirements

• 3+ years of experience in content strategy, social media strategy, digital marketing, or creative strategy (agency experience preferred).

• Hands-on experience with generative AI tools (text, image, video, automation).

• Strong understanding of social platforms, content formats, and creator ecosystems.

• Proven ability to turn insights and data into actionable content strategies.

• Excellent writing, storytelling, and briefing skills.

• High level of AI literacy, curiosity, and experimentation mindset.

• Strong project management and cross-team collaboration skills.

• Fluent written and verbal English.

What We Offer

• A leading role in shaping how AI is used in real, high-impact brand work.

• Collaboration with multidisciplinary teams across strategy, creative, tech, and data.

• Continuous learning in one of the fastest-evolving areas of digital marketing.

• A culture that values experimentation, responsibility, and innovation.

• Competitive compensation and growth opportunities.