Agency Partner

Who we are

Mumsnet is the UK’s leading community-driven platform for parents, with unparalleled trust and influence and a highly engaged, loyal user base. We're purpose-driven, placing the well-being of parents at the heart of everything we do and we're committed to sustainable growth, flexibility, and fostering a workplace where everyone can thrive and have fun.

Mumsnet is on a mission to help make parents' lives easier. With over 8 million monthly users, we’re one of the UK’s most trusted and influential media platforms. Brands and agencies come to us because we understand families better than anyone else, and we’re looking for a brilliant Agency Partner to help us grow those relationships even further.

Requirements

The Role

As our Agency Partner, you’ll be the face of Mumsnet to the media agency world. You’ll bring your black book of contacts, creative thinking, and commercial acumen to unlock big opportunities. For this role we are looking specifically for someone who has fantastic contacts at WPP, ideally Essence Mediacom. 

This is a fast-paced, high-impact sales role where you’ll craft smart, insight-driven partnerships that deliver real results for clients while driving revenue growth for Mumsnet.

You’ll be supported by a talented sales and planning team, a respected brand, and best-in-class data on the UK’s parents,  but the spark, hustle, and energy to make it happen will come from you.

What You’ll Be Doing

• Driving growth by building, nurturing, and expanding agency relationships across key groups.
  
• Spotting new opportunities through proactive outreach and intelligent pitching.
  
• Selling 360 content partnerships, data-driven solutions and display campaigns that solve client challenges.
  
• Managing an accurate pipeline and meeting quarterly sales targets.
  
• Partnering with planning, marketing, product, and CRM teams to deliver creative, high-quality responses to briefs.
  
• Bringing fresh industry insight and new ideas to clients and colleagues.
  
• Acting as a trusted commercial partner — helping agencies see the unique power of Mumsnet to connect with parents.
  

What Success Looks Like in Your First 6–12 Months

• You’ve landed and grown multiple new accounts across target agency groups.
  
• You’ve established strong relationships with senior decision-makers across planning, strategy, and partnership teams.
  
• You’re consistently hitting or beating revenue targets with a healthy, active pipeline.
  

You’ve positioned Mumsnet as a go-to partner for brands wanting to connect with UK families.

What We’re Looking For

• Either 3+ years’ media sales experience within an agency-facing role, or 5+ years media agency experience and looking to transition into media sales. 
• An established black book of senior agency contacts (planning, buying, strategy, and programmatic teams). For this role we are specifically looking for fantastic contacts at WPP, ideally Essence Mediacom, and contacts at Dentsu and IPG are also a bonus.
• A track record of hitting and exceeding revenue targets.
• Confidence pitching and closing large deals with major clients.
• A collaborative, team-first approach - you’ll work closely with colleagues across sales, planning, and product.
• Strong communication skills and an ability to engage senior stakeholders.
• Highly organised, proactive, and a genuine self-starter.
• Proven understanding of the digital media world, including programmatic buying, brand safety, display targeting solutions and the use of 1st party data. 
• Alignment with our values and mission. 

Benefits

Why work for us?

We focus on steady, sustainable growth, putting purpose (to make parents’ lives easier) before profit. We expect great performance, agility and collaboration in every role; cross-team working with talented, clever people is the best part of life at Mumsnet. Most importantly we’re looking for candidates with a growth mindset - we know everyone makes mistakes, the important thing is to learn from them and to share your learnings.

We embraced flexible and home working a long time before COVID, and we care much more about outputs than hours on the clock. We don't only want to hire the best people: we want to retain them. If you need some flexibility, let us know and we’ll do our best.

We’re committed to diversity and equality (see our policy here) and we think we’re second to none in the all-round support we offer to parents and carers at work (see our parental leave policies here). Working for Mumsnet means never having to pretend you don’t have a family or other commitments, and we promise never to keep you away from a school appointment. 

We have a healthy line-up of sandwich lunches, knowledge sessions, monthly socials and sports teams, as well as an unhealthy line-up of staff parties at Kentish Town’s excellent pubs and restaurants.

Working Environment

📍 Hybrid: 2 days/week at our Kentish Town office (although it’s possible to do more office days if it suits you).

Benefits

☀️ Buy More Holiday Scheme
Sometimes 25 days just isn’t enough. If you need extra time to chase the sun, extend a trip, or just enjoy more lazy mornings, you can buy extra holiday days to make it happen.

🚲 Cycle2Work Scheme*
Fresh air, exercise, and no more cramped commutes? Sign us up. Our Cycle2Work scheme helps you save money on a new bike, so you can pedal your way to work (or just around the park).

📈 EMI Share Options Scheme (After 12 Months)
After a year with us, you’ll have the chance to own a piece of what we’re building together through our EMI share options scheme. Because when we grow, you should benefit too.

🫶🏼 Employee Assistance Programme
Life isn’t always smooth sailing, and that’s why we offer confidential support whenever you need it—whether it’s advice, counseling, or just someone to chat to. 

🪙 Mumsnet Workplace Pension Scheme
Thinking about your future? We contribute to your pension to help you build financial security for later on. Retirement may seem far away, but it’s never too early to plan.

🚗 Electric Vehicle Scheme*
Go green and get behind the wheel of an electric car at a more affordable rate. Better for the planet, better for your wallet, and let’s be honest—EVs are just really fun to drive.

📗 Bespoke Learning Subscriptions + Weekly “Drop Everything and Learn” Time
We believe learning should be part of your job, not an afterthought. That’s why we provide tailored learning subscriptions and set aside dedicated time each week for you to step away from work and level up your skills.

🛍️ Leisure & Retail Perks via Perkbox
Who doesn’t love a good discount? With Perkbox, you get exclusive deals on everything from gym memberships to your favorite high-street brands. Treat yourself!

👩🏽‍⚕️ BUPA Private Medical or Dental Cover*
Your health matters, full stop. We offer private medical cover through BUPA, so you can access the care you need, when you need it. 

🍼 Enhanced Parental Leave

Welcoming a new addition to the family is a big moment, and we want to support you every step of the way. Our enhanced parental leave gives you more time to bond, adjust, and soak up those early days—because family comes first.

🧘🏽 Wellness Benefits (Daily Workouts & Meditations via Perkbox)
A healthy mind and body make for a happy team. Whether it’s a quick morning workout or a lunchtime meditation session, Perkbox gives you access to wellness resources to keep you feeling your best.

🍕 Monthly Team Social Events
Great teams are built on great connections. Once a month, we get together for a social event—whether that’s a meal, an activity, or just an excuse to get together and have fun.

💸 Annual Team Bonus Opportunities
When we do well, so do you. We offer annual bonus opportunities based on team performance, because success is always better when it’s shared.

*Eligible upon successful completion of probationary period

Where we are

We are in the office on Wednesdays and Thursdays, and are based in sunny Kentish Town,  where you’re never more than 500 metres away from a sourdough pizza and an elaborately refurbished pub.

Want to know more

Check out Mumsnet: Our Culture - our guide to what it's like to work at Mumsnet. Read about our mission, our vision, our values and the behaviours we expect of the people who work at Mumsnet.