Binance
Binance

Affiliate Relationship Manager - CIS

CIS Region

TLDR

Manage long-term relationships with key affiliates and strategic partners to drive performance growth while balancing compliance and platform interests.

Responsibilities

 

  • Manage and maintain relationships with existing affiliates, KOLs, trading communities, and strategic partners

  • Drive affiliate performance growth across user acquisition, trading volume, retention, and revenue contribution

  • Monitor affiliate performance metrics and identify abnormal behaviors, risks, or growth opportunities

  • Handle affiliate concerns professionally, including commission disputes, competitor poaching, and operational escalations

  • Collaborate with internal teams including Marketing, Product, Operations, Risk, Compliance, and Legal

  • Design and execute joint campaigns, incentive programs, and partnership initiatives with affiliates

  • Analyze affiliate ROI, trading behaviors, and lifecycle performance to improve overall ecosystem efficiency

  • Identify and prevent potential risks such as wash trading, arbitrage abuse, multi-accounting, or non-compliant traffic sources

  • Maintain strong market awareness of competitor affiliate programs, commission structures, and industry trends

  • Support affiliate onboarding, due diligence, and long-term relationship development

  • Requirements

    Industry Experience

  • Experience in Crypto, FX, CFD, Trading Platforms, or related financial industries

  • Familiar with exchange affiliate ecosystems, commission structures, and rebate mechanisms

  • Experience in Affiliate Marketing, Key Account Management (KAM), or B2B partnership management

  • Strong understanding of affiliate lifecycle management and partner incentive systems

  • Core Competencies

  • Strong relationship management and stakeholder communication skills

  • Ability to handle sensitive partner situations with maturity and professionalism

  • Good analytical skills with the ability to interpret trading volume, retention, ROI, and behavioral trends

  • Commercial negotiation capability for exclusive partnerships, tiered commissions, and co-marketing campaigns

  • Strong risk awareness regarding affiliate abuse, compliance concerns, and suspicious trading activities

  • Cross-cultural communication skills; experience managing LATAM, MENA, SEA, or global markets is preferred

  • Personality & Mindset

  • Patient, stable, and long-term relationship oriented

  • Strong service mindset and partnership mentality

  • High emotional intelligence and strong interpersonal sensitivity

  • Able to detect early signals of affiliate churn, competitor engagement, or business decline

  • Self-driven, detail-oriented, and capable of working in a fast-paced environment

  • Nice to Have

  • Trading or quantitative trading background

  • Experience in compliance, risk control, or partner due diligence

  • Experience managing online communities or affiliate ecosystems

  • Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages such as Arabic or Russian would be an advantage.

  • Binance builds a comprehensive blockchain ecosystem centered around the largest cryptocurrency exchange globally, serving over 300 million users across more than 100 countries. We deliver a diverse range of financial services that encompass trading, payments, and institutional offerings, all backed by robust security and transparency. Our mission is to leverage the power of digital assets to enhance financial access and promote the freedom of money worldwide.

    Founded
    Founded 2017
    Employees
    11-50 employees
    Industry
    Internet Software & Services
    Total raised
    $10M raised
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