We’re looking for an Answer Engine Optimisation (AEO) Strategist to help us drive visibility and brand presence in the rapidly evolving world of AI-driven search. You’ll be working to scale our organic search and AEO programs, implementing core SEO tasks, and experimenting with AI optimisation approaches to future-proof our strategy for growth. In line with Hootsuite's distributed workforce strategy, our flexible work arrangement allows for remote work or a hybrid model. This role is open to applicants located in Canada and the United States. In this role, you will report to the Team Lead, Offsite SEO & Channels. Please note: This is a contract role ending in March 2027.
WHAT YOU’LL DO
- Develop and execute an AEO and SEO strategy with active engagement across teams to improve Hootsuite’s visibility across answer engines and AI-driven platforms while supporting core SEO programs.
- Execute AEO and SEO strategies by conducting keyword/topic research, optimising content, and implementing technical fixes.
- Monitor, track and maintain performance dashboards for organic and AI-powered search channels.
- Optimise content for AI-driven platforms (e.g., Gemini, ChatGPT, Perplexity, Bing Copilot) to enhance visibility and relevance in emerging search results.
- Collaborate with cross-functional teams to embed SEO and AEO best practices into broader marketing initiatives and content strategy.
- Stay ahead of industry shifts in AI and search by recommending experiments, innovations, and tactical improvements that drive traffic growth and conversion.
- Perform other related duties as assigned
WHAT YOU’LL NEED:
- Demonstrated years of experience in SEO with a proven track record of delivering measurable results (AEO experience is an asset, but a passion to learn is essential).
- Proficiency in GA4 for analysis, reporting, and insights.
- Familiarity with SEO tools such as Google Search Console, Google Tag Manager, Ahrefs, ScreamingFrog, and similar.
- Understanding of HTML and JavaScript basics for on-page optimisation.
- Ability to work with minimal oversight, proactively identifying solutions and moving projects forward.
- Analytical mindset, with a balance of creativity and experimentation.
- Curiosity about the future of search and the role of AI, with willingness to invest time in learning and testing new approaches.
- Commitment to Results: consistently achieves results, demonstrating high performance, and challenging self and others to deliver results
- Curiosity: shows up curious, seeks new inputs, and considers different perspectives
- Resilience & Adaptability: can effectively cope with change, finding ways to advance work and projects
- Self Development: is personally committed to, and actively works to continuously improve
WHO YOU ARE:
- Solution seeker: You’re focused on tackling new challenges, solving problems, and moving the business forward—and you don’t wait to be asked.
- Lifelong learner: You have a growth mindset – you’re here to learn, experiment, seek, apply, and provide feedback, share what works with your team, and move on from what doesn’t.
- Resilient adapter: In the face of change and challenges, you bring a thoughtful, calm approach, and a focus on finding the new opportunity.
- Intentional collaborator. You build positive working relationships across the business, bringing people together to foster new opportunities and to facilitate the efficient flow of information.
- Critical challenger: You have the trust in your team to ask difficult questions in order to get to the best end result.
- Active communicator: You listen actively and communicate ideas and information clearly, inclusively, and proactively.
- Integrated thinker: You look beyond your role and responsibilities to understand how your team’s work drives broader organizational goals.
- Accountable owner: You take pride in the work you’re responsible for with a mindset of ultimate accountability and reliability for the outcomes.
- Bar-raiser: You step up to help your team grow and succeed, even when that means going beyond what might be expected.
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In all we do, our six guiding principles light the way:
Step Up: Dare to go beyond the expected to achieve greatness. #StepUp
One Team: Make Hootsuite a place we soar together by respecting each other's individuality, building trust, and showing up for the team. #OneTeam #FreeToBeMe
Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed
Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile
Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses
Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies
Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.
#LI-IA #LI-Remote
