Advertising Sales, Director - West Region

POSITION SUMMARY

AccuWeather is seeking an accomplished, strategic and results-driven Advertising Sales Director – West Region to help build and sell digital advertising solutions. This is an exciting opportunity for an experienced salesperson with a proven track record to navigate complex digital media and data targeting solutions, play a key role in developing the region, acquire and deliver net new revenue and logos, work cross-functionally to develop innovative advertising solutions, and build lasting client relationships. You’ll contribute to a high-caliber team in a business that is experiencing rapid and dramatic growth. We are looking for demonstrated performance in a constantly changing, ambiguous environment and a go-getter, energetic working style with a self-motivated approach and genuine excitement for driving new business. 

This role will manage Holding Company agency and brand relationships with a focus on media buyers, Agency Investment Leads, Brand Teams, Programmatic Buying Arms and Data Analytics & Strategy Teams. In partnership with senior leadership, this role will develop a strategy specific to assigned holding companies, while driving AccuWeather’s media, data, measurement and analytics revenue.

This position requires extensive knowledge of the changing agency & media landscape, the drive to develop industry-transforming strategies and the ability to build relationships with senior agency management and brands direct. Agency experience is nice to have but not required — what’s critical is a strong desire to break new business, acquire logos, and compete with a winning spirit. The ideal candidate is skilled in relationship building, has a strong POV on AI-driven market changes, demonstrates great presentation skills, and understands how to leverage measurement & analytics to evaluate performance.

This position will be located remotely on the West Coast with the expectation of traveling as needed to be successful in the role.

KEY RESPONSIBILITIES 

• Achieve and exceed revenue goals set by the company for existing and new accounts. Focus on selling AccuWeather digital advertising products to advertising agency and brand direct partners maintaining and fostering positive relationships across both new and existing clients.
• Build and elevate relationships at the highest levels within the assigned agencies, C-Suite, Senior Agency Influencers to continuously uncover strategic opportunities to drive AccuWeather revenue.
• Serve as internal voice of the customer to help shape product and marketing roadmaps. Assess the revenue potential of assigned account list and identify highest value targets.
• Prospect new business opportunities within territory through regular, thoughtful outreach to new clients/agencies with face-to-face meetings, presentations, events, entertainment and other related efforts.
• Identify revenue opportunities to grow existing clients/advertising agencies relationships.
• Client account management including, but not limited to: maintaining contact lists, establishing meeting cadence with (internal and external) key stakeholders, seeking out new relationships/contacts, developing quarterly business reviews, organizing and coordinating agency education initiatives (cross discipline agency days and/or training sessions), fulfilling ad hoc client requests, campaign performance reviews along with client entertaining.
• Consistent pipeline maintenance, and strong internal communications skills to ensure leadership and cross functional partners are apprised of pipeline updates, progress to goal, territory updates and opportunities, along with challenges
• Contribute to AccuWeather’s tentpole senior-level events, conferences and activations within assigned agencies.
• Collaborate with internal specialists (i.e. marketing, strategy, data, operations/analytics) as needed to meet revenue requirements and to continuously identify relevant opportunities for agencies/brands.
• Contribute to agency holding company partnership level agreements, with opportunity to lead specific initiatives in addition to capturing revenue opportunities at the account level
• Be a trusted thought leader to both external stakeholders and investment teams by leading consistent customer and prospect education initiatives and events.
• Operate at the ‘tip of the spear’, immersing in industry shifts (in-housing, rise of independent agencies and consultancies etc.) and competitive offerings, to bring an ‘outside-in’ perspective, framing new sales initiatives and recommendations
• Demonstrate thought leadership in the industry; act as an ambassador and spokesperson for AccuWeather in the advertising community.
• Other duties as assigned.

QUALIFICATIONS

• BA/BS degree required with 5+ years digital ad sales experience with a focus on digital media, programmatic, first party data and analytics; experience executing large scale brand partnerships across channels ideal.
• High performer – achieve and exceed revenue targets through effective sales strategies, performance optimization and development of innovative campaign strategies.
• Demonstrated ability to think strategically about a particular industry and/or product set to achieve customer goals and KPIs; ability to think creatively to solve problems to maintain and grow revenue, and to break new business
• Excellent written and verbal communication skills along with strong presentation skills in both small and large groups.
• Strong familiarity with agency holding companies and strong relationships across the agency and brand direct
• Ability to work collaboratively amidst cross-functional teams including but not limited to strategy, marketing, ad operations and analytics.
• Tenacious and driven self-starter who takes a hands-on approach in discovering new business opportunities and proactive outreach with a focus on high-value prospects.
• Hunter mentality – focus on cold outreach and prospecting to secure meetings with new clients and expanding relationships with existing.
• Strong teamwork and collaboration skills. Ability to build internal networks to accomplish goals through collaboration with resources across teams.
• Driven and solution-oriented and can overcome obstacles to drive projects through completion and can balance the need for quick turnaround with longer-term strategic efforts.
• Strong writing and copy-editing skills.
• Comfortable with a fast-paced, always-on, start-up environment
• Strong belief in AccuWeather's vision and goals

PREFERRED QUALIFICATIONS

• Demonstrated marketing abilities, programmatic advertising expertise and experience pitching first party data
• Exhibits a high level of competency in oral and written communication skills
• Demonstrated expertise in building relationships with senior agency decision makers.

ABOUT ACCUWEATHER
 
AccuWeather, recognized and documented as the most accurate and most used source of weather forecasts and warnings in the world, has saved over 12,000 lives, prevented injury to over 100,000 people, and saved companies tens of billions of dollars through better planning and decision-making.

Billions of people around the world rely on AccuWeather’s proven Superior Accuracy™ across our consumer digital platforms. AccuWeather.com is the #1 weather destination and one of the top 100 most-visited websites in the world, and our award-winning AccuWeather app delivers detailed real-time forecasts to millions of smartphones.

AccuWeather forecasts also appear on digital signage, in 700 newspapers, are heard on over 400 radio stations, and viewed on 100 television stations. The AccuWeather Network and AccuWeather NOW® reach an audience of over 125 million on cable and streaming platforms including DirecTV, Charter Communications - Spectrum, Verizon, Philo, Frndly TV, Comcast’s Xfinity X1 and Xfinity Stream, Roku, Xumo, Rockbot, LG, and Amazon Freevee.

AccuWeather For Business serves more than half of the Fortune 500 companies and thousands of other businesses and government agencies globally.

Dr. Joel Myers, Founder and Executive Chairman, established AccuWeather in 1962 and is considered the “father of modern commercial meteorology.” Myers, a leading creative thinker and visionary, has been called “the most accurate man in weather” by The New York Times and has been recognized as one of the top entrepreneurs in American history by Entrepreneur’s Encyclopedia of Entrepreneurs. 

COMMITMENT TO DIVERSITY & INCLUSION 

AccuWeather is proud to be an Equal Opportunity/Affirmative Action Employer. We are committed to equal employment opportunity to all applicants and existing employees and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
 
AccuWeather is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to [email protected] and let us know the nature of your request and your contact information.