Advertising Operations Specialist

ABOUT ORCHESTRA

Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more. Made up of leading firms BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communications professionals, and Versus Media Group, a strategy-first political media team. Learn more at www.orchestraco.com.

People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.

ABOUT THIS ROLE

We are seeking an Advertising Operations Specialist to support ad trafficking, management, optimization, and reporting across client campaigns. The ideal candidate will have a minimum of 2 years of hands-on experience in digital ad trafficking and reporting, ideally with an advertising agency. The Ad Ops Specialist’s core role will be to traffic, schedule, maintain digital ad campaigns, and reporting. This includes testing, campaign set-up, optimizations, and troubleshooting. You will work closely with the rest of the paid media team and are expected to provide superior customer service and ensure that media campaigns deliver the desired campaign goals and are completed on time. The role requires strong analytical skills, attention to detail, and precise communication skills.

Role location: This role is available within one of our offices in Boston, MA, New York, N.Y. or Washington, D.C. on a hybrid basis. The team is in-office at least 3 days per week. We are also open to exploring remote locations.

CORE RESPONSIBILITIES

As an Ad Ops Specialist on the Paid Media team, you will be responsible for:

• Ad Trafficking: Manage the end-to-end process of ad trafficking, including campaign setup, creative asset management, and ad tagging, ensuring accurate implementation and timely delivery of campaigns across platforms including self-serve platforms (Meta Ads, LinkedIn, Google, StackAdapt, Reddit, TikTok, etc), ad management and reporting tools (CM360), and direct publisher buys.
• Campaign Management and Optimizations: Monitor campaign performance and optimize based on key metrics such as click-through rates, conversion rates, and engagement metrics. Implement A/B testing strategies to maximize campaign effectiveness. Regularly monitor pacing to ensure campaign goals are achieved. Work directly with paid media team to recommend and implement optimizations. 
• Tag Set-up and Management: Create new and custom tags and triggers in Google Tag Manager, connecting these with events in GA4 and custom conversions in ad platforms.
• Reporting and Analysis: Generate comprehensive reports on campaign performance, providing insights and recommendations for optimization. Compile and analyze data from media platforms and GA4 to identify trends, patterns, and opportunities for improvement; translate that data into qualitative findings. 
• Quality Assurance: Conduct thorough QA checks on ad creatives, landing pages, and tracking links to ensure accuracy and compliance with industry standards and best practices. Diagnose ad serving problems and interface with the team and/or clients to identify solutions. Provide recommendations on creative best practices for copy and creative content as needed. 
• Technical Support: Serve as a point of contact for technical issues related to ad serving, tracking, and delivery. Troubleshoot and resolve issues in a timely manner to minimize disruption to campaign performance.

Essential skills:

• 2+ years of experience in the trafficking and reporting of digital paid media campaigns using CM360, including paid social (Meta, LinkedIn, Reddit, etc), search (Google, Bing), video and CTV/OTT, and programmatic.
• Experience in managing direct publisher buys and offline media (print, OOH, radio) a plus but not required
• Advanced understanding and capabilities in conversion tracking via Google Tag Manager and Google Analytics 4. 
• Proficiency working in Google Workspace (Sheets, Slides, Docs, etc.) and Asana for project management. 
• Experience working in a fast-paced environment handling competing deadlines. 
• Fantastic attention to detail and strong organizational skills. You have a reliable self organization system, and when things go wrong you dive into problem-solving mode. 
• Excellent communication skills. You proactively provide status updates on your work and identify when deadlines may be missed; you provide solutions for problems you identify and can translate technical information and data into insightful analysis. 

Preferred skills:

• Agency experience managing multi-channel campaigns.

Note: Interested in this role but it’s not quite the right match? Applicants who meet some but not all or exceed the above criteria are still encouraged to apply. We are eager to speak with candidates with diverse backgrounds and can assess role leveling on an individual basis.

WORKING AT ORCHESTRA

Salary range (commensurate with experience and skills): $65,000 - $75,000

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