Ads Implementation Specialist - Social/Google

Eastern Europe
full-time Remote

TLDR

Support the digital advertising team in executing paid ad campaigns across major media channels, leveraging a strong digital marketing background to enhance campaign performance.

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world. Responsibilities:
  • Organise & rename visual files needed for Ad implementations task. (Images, videos, gif,...) following our internal guidance.

  • Create Asana tickets containing all information necessary for the go-live of a campaign.

  • Upload Ad creatives across platforms, ensuring the proper tagging.

  • Monitor campaigns performance on a daily basis to guarantee delivery and suggest improvements.

  • Generate ad-hoc reports on performance or creatives.

  • Run competitiveness analysis. 

  • Collaborate with cross-functional teams on creative production, planning and execution.

  • Monitor industry trends and developments in advertising, while consistently implementing best practices.

  • Maintain an in-depth understanding of the company's target audience, product offerings, and advertising objectives.

  • Ensure campaigns are aligned with data privacy regulations and company policies.

  • Requirements:
  • Bachelor's degree in Marketing, Advertising, Communications, or a related field.

  • A minimum of 1 years of experience running Ads on META, TikTok or X.

  • Good Analytical mindset, results are quantitative. You need to have curiosity for data and understanding ads performance metrics.

  • CPI, CPR, IPM, VTR are important terms, if you don’t know what they mean don’t apply or learn them before your first interview.

  • Excellent communication, organizational, and time management skills.

  • Attention to detail and ability to prioritize tasks effectively.

  • Proficiency in Microsoft Office, Google Workspace, and project management tools.

  • Previous experience with figma is a plus.

  • Fluent English speaker. Additional languages are considered a strong asset.
  • Why Binance
    • Shape the future with the world’s leading blockchain ecosystem
    • Collaborate with world-class talent in a user-centric global organization with a flat structure
    • Tackle unique, fast-paced projects with autonomy in an innovative environment
    • Thrive in a results-driven workplace with opportunities for career growth and continuous learning
    • Competitive salary and company benefits
    • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

    Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
    By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.

    Binance builds a comprehensive blockchain ecosystem centered around the largest cryptocurrency exchange globally, serving over 300 million users across more than 100 countries. We deliver a diverse range of financial services that encompass trading, payments, and institutional offerings, all backed by robust security and transparency. Our mission is to leverage the power of digital assets to enhance financial access and promote the freedom of money worldwide.

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