About Primer

Primer is a growing network of K–8 schools restoring the timeless foundations of American education. Inspired by the original teaching primers that shaped a nation of readers, thinkers, and builders, our schools begin with what has always worked, and build for what lies ahead. Close-knit learning environments. Skilled educators. A culture that takes kids seriously as learners and leaders.

Primers shaped the first 200 years of American children. Primer will ready them for the next.

About the Role

We’re hiring an Admissions Representative to be embedded in Birmingham, Alabama as This role will operate locally to connect with prospective families in person and help build the “local feel” of Primer in Alabama.

This person will report directly to our Head of Admissions while working in close partnership with the Alabama GM to support the successful opening and growth of Primer’s presence in the state.

Responsibilities

• Conduct in-person parent meetings with prospective families, adjusting to family preferences on time and location (we meet them where they are).

• Host campus tours and open houses in collaboration with campus staff, reducing their need to spend extra hours on admissions-driven activities.

• Be present at community and school events to represent Primer (note: this role is admissions-focused and not responsible for generating local marketing opportunities).

• Maintain scheduling, communication, and follow-ups in Salesforce/Groove, ensuring full alignment with central admissions processes.

• Serve as a local ambassador for Primer, helping families feel welcomed and connected as they explore enrollment.

Qualifications

• Sales and/or admissions experience: Prior experience working in a sales, customer service, or admissions role, preferably in an educational setting, demonstrating the ability to build relationships and meet enrollment goals. Experience with CRM and sales engagement platforms.

• Strong communication and presentation skills: Ability to deliver engaging presentations and adapt content based on audience needs.

• Comfort with in-person relationship-building and community engagement.

• Ability to thrive in autonomous, on-the-ground work, while staying tightly aligned with central admissions leadership.

• Flexibility to work some evenings/weekends for events or parent schedules.

• Team player mentality: A strong sense of collaboration and ability to work effectively with colleagues across functions, particularly the Alabama GM.

• Professionalism and brand alignment: A commitment to representing Primer’s values, mission, and educational approach with integrity and enthusiasm.

Primer is a mission-first company. We believe our mission is the highest-leverage way we can create positive change. In service of that, we keep work centered on mission execution and avoid social or political activism at work that’s unrelated to the mission. If that energizes you, we’d love to see you apply.