Ad Operations Specialist

Are you looking to make a big impact on an early-stage company? Does the thought of scaling an innovative technology business solving real problems for an underserved community excite you? Do you excel building and leading really strong, high-performing teams?

Propel is on a mission to empower low-income Americans by simplifying access to government benefits with modern technology. We're a passionate team of 100 Propellers - all working to help our users get through the month, every month.

We launched the Propel Marketplace to connect our ~5M monthly active users to products, services, and exclusive offers from leading brands across retail, healthcare, and financial services. It has grown into a powerful, industry-leading performance tool for our partners and a critical revenue driver for Propel. We’re looking for an Ad Operations Specialist to help the team execute our partners’ campaigns smoothly and save our users more money.

What you’ll do:

• Campaign Execution: Own end-to-end execution of brand campaigns. Ensure all campaigns launch on time and without errors, coordinating closely with Business Development and Customer Success
• Build with AI: using our internal AI tools to create your own SQL queries to improve efficiency, for example. With team support, you'll learn how to combine your own judgment with AI to maximize impact.
• Campaign QA: QA campaign inputs like copy, tracking links, images, and tags — and flag or resolve gaps proactively.Campaign Optimization: Collaborate with the insights team on the implementation of A/B testing and budget shifting to improve campaign performance.
• Monitoring and pacing: Monitor pacing and performance, surfacing risks to delivery, and partnering with Customer Success Managers to troubleshoot in real-time
• Content calendar management: Coordinate with Growth and Merchandising team on the Marketplace content calendar, ensuring campaigns are properly booked and launched as planned
• Knowledge management: Maintain and improve process documentation to support consistency and scale
• Push campaigns: Deploying push campaigns via Braze tied to key Marketplace initiatives

Requirements:

• 2-5 years of work experience in operations, project management, campaign management, or equivalent roles
• Detail-oriented and organized, with a knack for catching small errors before they become problems
• Excellent at prioritizing in fast-paced environments, managing multiple campaigns and stakeholders at once
• Comfortable working independently and navigating ambiguity
• Familiarity with HTML and Google Suite
• Knowledge of Amplitude, Salesforce, and Braze is a strong plus
• Strong communicator — clear, timely, and proactive with both technical and non-technical partners
• Experience working at a startup or in a lean, cross-functional environment
• Ad Ops experience is not necessary; we have a strong preference for candidates with prior experience in operational roles (e.g., program or project coordinator)

We Offer:

• An immediate opportunity to make an impact on our users and the business we’re building
• A get-stuff-done culture that is also fun and caring
• Work that really is helping people with meaningful challenges
• Remote-friendly work environment with a dog-friendly office in Downtown Brooklyn. The team meets in-person for optional retreats.
• 20 Days of PTO
• 4% 401K match
• $10k lifetime spend towards Carrot Fertility
• Excellent Medical, Dental and Vision options
• Propel believes that everyone should be compensated fairly and equitably. We set our salary ranges using compensation data from hundreds of NYC based startups at our stage. Additionally, pay is not determined based on location. The salary range for this position is $80,000 - 90,000, depending on experience. A 10% bonus based on revenue performance, equity and excellent benefits come with this position as well!

Additional Considerations:

• We are committed to building a diverse and inclusive team, and welcome applicants from all backgrounds and abilities.
• Interview Accommodations: Propel is committed to providing reasonable accommodations throughout the interview process. If you need accommodations due to a disability or medical condition (such as additional time or accessibility support), please let us know as early as possible so we can support you appropriately.
• We're currently accepting applications from the states we have an established entity, which includes California, Colorado, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, New Jersey, New York, Oregon, Pennsylvania, Texas, Virginia, and Washington.
• Background Check Requirement: For roles with access to confidential employee or customer information, a background check may be conducted following a conditional offer. All background checks are handled in accordance with applicable laws, including the Fair Credit Reporting Act (FCRA).

More About Propel

Propel is a technology company that’s strengthening the social safety net for people who receive government benefits. Over 5 million Americans trust the free, modern Propel app to manage their government benefits, save money, and get updates when their benefits change. We’ve also partnered with renowned institutions and organizations like Vote.org, GoFundMe, and GiveDirectly.

Propel is a for-profit, venture-backed company that holds its social mission at its core. We're proud to be supported by a blend of nonprofits, impact investors, and world-class investors including the Robin Hood Foundation, Andreessen Horowitz, Nyca Partners, Financial Health Network, JPMorganChase, Kevin Durant, Serena Williams, and Nas.

Learn more about our impact from the press

Fintech Company Propel Announces $10 Million Fund For Food Stamp

Late Show With Stephen Colbert

How to Propel the Fight Against Poverty in America

How Tech is Helping Poor People Get Government Aid

Propel Routes Money to those Who Need it Most

How one tech startup is giving cash to SNAP recipients

Recipients Affected By Government Shutdown

How hunger relief groups say you can help feed your neighbors during the shutdown and beyond

Helping our Users Navigate this Crisis

Join us, and let's build something amazing together!