Ad Operations Manager (Publisher Success, Greece), MGID/FastRiver

AI overview

Manage a diverse portfolio of clients in the advertising space, focusing on onboarding, optimizing performance, and developing strategic relationships to enhance profitability.

MGID is a global native advertising platform that helps brands reach unique local audiences at scale. At MGID, we empower brands and publishers to collaborate transparently through our privacy-first targeting technology. This enables advertisers to drive performance and awareness while allowing publishers to retain and monetize their audiences. Today, we’re creating innovative technologies, and with your help, we aim to reach even greater heights.

Fast River is a dynamic digital marketing and advertising company based in Athens, Greece, dedicated to helping brands and advertisers achieve impactful results through cutting-edge, data-driven digital strategies.
We are seeking a talented
Ad Operations Manager (Publisher Success) to help us manage the portfolio of assigned supply and demand clients, including onboarding, developing customer relationships, promoting and upselling the company's products, and increasing margin profit through performance optimization.

What You’ll Do:

Supply:

  • Onboarding of new publishers

  • Introduction to the client at the stage of negotiations

  • Creating an account and widgets

  • Overseeing integration

  • Troubleshooting

  • Upselling new formats for publishers

Demand:

  • Conducting Dashboard onboarding (platform Q&A)

  • Learning details about the client’s product/service, understanding the main KPIs

  • Proposing new product formats (features) or budget increases on the next contract

  • Analyzing the general client's account to propose changes to current campaigns and strategies for new ones

  • Reviewing daily/total budgets

  • Promoting extras (AI features and tools) to reach maximum autonomy and performance for the client’s campaigns

  • Creating Weekly reports about the pace/performance and suggestions for adjustments (if needed)

  • Presenting results of the client's campaign on monthly/ quarterly BR calls

  • Campaign Implementation & Optimization (Execution Focus):

    • Launch & Moderation: Manage the end-to-end process of campaign implementation. This includes setting up campaigns, managing budgets, and performing day-to-day campaign moderation (content checks, compliance verification, and creative approval) according to internal workflow rules

    • Performance Execution: Execute all internal and external campaign optimization activities (bid adjustments, pacing, targeting refinement) to achieve campaign KPIs (CPC, CPM, CPA) as defined by the client

    • Technical Problem-Solving: Actively monitor campaign pacing and delivery. Proactively troubleshoot technical issues related to ad code implementation, pixel tracking, post-back tracking tools (e.g., Voluum, Tune), and system bugs, initiating solutions with the Technical Department

Requirements

Who You Are:

  • Experience in AdTech/MarTech - 3 years+

  • Knowledge and understanding of global advertising market tendencies and trends, modern technology and technology evolution forecasts

  • General knowledge of Client Service

  • Proficiency in complexities of the digital advertising marketplace, including both direct and programmatic channels, understanding of Ad Serving Ecosystem (DSPs, SSPs, DMPs, Exchanges, Networks, ad servers, etc.)

  • Understanding of digital advertising terminology (CPM, CPC, CPA, CTR, ROI, targeting, macros, retargeting)

  • Experience with Excel, Google Analytics, Google Tag Manager, and business intelligence tools (Tableau) and AI tools

  • Experience in conducting A/B tests

  • Strong oral and written communication skills, with the ability to translate quantitative details into clear, succinct summaries and recommendations for peers, sales, and executive audiences

  • Self-driven with the ability to multitask and work with minimal supervision in a deadline-oriented environment

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