Ad Operations Associate Manager, Media

Ho Chi Minh City , Vietnam

AI overview

Lead the planning and execution of performance marketing campaigns, leveraging data-driven insights and collaboration to optimize ROI across multiple platforms.

As an Ad Operations Associate Manager, you will lead the planning, execution, and optimization of full-funnel performance marketing campaigns across multiple digital platforms. This role focuses on driving efficiency and ROI through data-driven optimization, close KPI management, and continuous experimentation. You will collaborate closely with internal teams to deliver scalable, high-impact campaigns aligned with client business objectives.

What You Will Do

  • Plan and execute full-funnel communication campaigns across platforms (Google, Meta, TikTok, Programmatic, etc.).
  • Monitor and optimize campaigns in real-time based on KPIs to ensure maximum performance and ROI.
  • Proactively provide data-driven insights and recommendations for budget allocation and strategy adjustment.
  • Develop and lead performance marketing strategies across channels, including SEM, paid social, display, video, and affiliate.
  • Set and manage KPIs aligned with client business objectives.
  • Continuously analyze campaign performance and prepare reports with actionable recommendations.
  • Execute, optimize, manage and monitor campaign performance and profit.
  • Conduct market research and identify emerging trends, consumer insights, and growth opportunities.
  • Collaborate with planning teams to develop monthly, quarterly, and annual campaign roadmaps based on product and business goals.
  • Drive ongoing A/B testing and experimentations to optimize creatives, bidding strategies, and targeting for continuous improvement.

Who You Are

  • Bachelor’s degree (communications, marketing, advertising, or media preferred)
  • At least 4-5 years of working experience in digital media positions, and at least 2 years in leader/senior position. 
  • Experience in managing regional online advertising campaigns in Google Ads, Facebook, DV360, TikTok, LinkedIn for clients and perform complicated campaign analysis
  • Ability to prioritize and organize workload
  • Good business sense and the ability to manage budget
  • Strong understanding of all media types, with a strong focus on digital
  • Strong quantitative and analytical skills including working with budgets and numbers.
  • Researching, critical & logical thinking, teamwork
  • Good at verbal and written communication skills
  • Experience in Analytics & Measurement Tools (Google Analytics 4, GTM) would be an added advantage 
  • Proficiency in Microsoft Excel, PowerPoint and Word
  • Good command in English 

Why You'll Love It

  • Competitive Salary
  • Performance Review (2 times per year)
  • Performance Bonus (1 time per year from 0.5-3 months salary amount)
  • Annual Leave: 15 days and other leave types
  • Private Health Insurance
  • TGIF, monthly birthday, and other fun events
  • MacBook to be provided
  • Good chance to explore new trends in the digital market
  • Opportunity to learn and work with the most advanced advertising technology platforms
  • Work in a professional, active, international and dynamic environment

 

Perks & Benefits Extracted with AI

  • Health Insurance: Private Health Insurance
  • Provided MacBook: MacBook to be provided
  • Paid Time Off: Annual Leave: 15 days and other leave types

AnyMind Group is a BPaaS company for marketing, e-commerce and digital transformation that provides both point-based solutions and a comprehensive, inter-connected suite of products to drive next-generation commerce. The company offers tools to businesses, publishers and influencers - from cloud manufacturing and e-commerce enablement, to marketing, logistics, media monetization and creator monetization.   We're on a mission to make every business borderless by removing borders between businesses and customers, online and offline, and between industries, data silos, geographical boundaries and more. AnyMind Group was founded in Singapore in April 2016, and has since expanded into 15 markets and 24 offices including Thailand, Indonesia, Vietnam, Cambodia, Malaysia, the Philippines, Hong Kong, Taiwan, Mainland China, Japan, India, the United Arab Emirates, South Korea and Saudi Arabia.

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