Activation Manager (Advocate)

About impact.com: 

impact.com is the world’s leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey. From affiliates and influencers to content publishers, brand ambassadors, and customer advocates, impact.com empowers brands to drive trusted, performance-based growth through authentic relationships. Its award-winning products—Performance (affiliate), Creator (influencer), and Advocate (customer referral)—unify every type of partner into one integrated platform. As consumers increasingly rely on recommendations from people and communities they trust, impact.com helps brands show up where it matters most. Today, over 5,000 global brands, including Walmart, Uber, Shopify, Lenovo, L’Oréal, and Fanatics, rely on impact.com to power more than 225,000 partnerships that deliver measurable business results.

Your Role at impact.com:

The Customer Activation Manager for Advocate is responsible for driving adoption and gross transaction value (GTV) by activating existing impact.com customers on Advocate’s Community Expert programs. This role specializes in uncovering customer pain points, presenting the Advocate value proposition, and guiding brands toward successful strategies and early ROI. You will partner deeply with Customer Success, Program Strategy, Solutions Architecture, and the Advocate Product team to build a scalable, repeatable activation motion. This position sits within the Advocate Product organization and serves as the dedicated expert to ensure Advocate receives consistent visibility, customer engagement, and momentum across the business.

What You'll Do:

• Customer Activation & GTV Growth: Lead the identification and activation of existing impact.com customers for Advocate Community Expert programs, deliver compelling presentations and demos, and engage key accounts to present the Advocate opportunity.
• Collaboration: Partner with Customer Success Managers (CSMs) to support activation during business reviews, and assist with accounts showing retention risks where Advocate can provide a positive impact.
• Discovery & Use-Case Development: Conduct discovery sessions to identify customer pain points related to community-driven commerce and provide strategic recommendations for Advocate use cases and program design.
• Process Building: Contribute to developing a repeatable, global activation playbook and relay structured customer feedback to Product, Support, and Success teams.
• Support for Opportunities: Assist CSMs with Advocate-specific discovery, objection handling, and business value validation without owning the sales process.

What You Bring:

• Bachelor's degree or equivalent experience.
• Experience in 
• Proven experience in customer activation, customer success, onboarding, or GTM enablement at a SaaS company.
• Strong presentation, storytelling, and demo abilities.
• Experience conducting customer discovery and aligning product capabilities with pain points.
• A strong understanding of ROI framing, and value messaging.
• Experience using data to drive account strategy and proficiency with basic data analysis in tools like SalesForce, Google Sheets, etc… 
• Excellent cross-functional collaboration skills and the ability to build relationships with diverse customers.
• High organization and comfort working in a fast-paced, evolving product environment.

Nice to Have:

• Experience activating customers on advocacy, community, ambassador, or affiliate programs.
• A background working with eCommerce brands or performance marketing teams.
• Familiarity with impact.com’s Performance product or similar platforms.
• Experience contributing to activation playbooks and go-to-market experimentation.
• Strong analytical ability to quantify customer opportunities and articulate ROI.
• Experience supporting unmanaged/SMB customer segments in a scalable environment.
• Familiarity with forecasting, building custom dashboards and reports and CRMs (SalesForce ideally)
• Affiliate & Partnerships Industry Fundamentals Certification by PXA

Salary Range: $100,000-$120,000 CAD base + potential 25% variable commission per year, plus eligibility to receive Restricted Stock Unit (RSU) grant. *This is the pay range the Company believes is equitable for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

Benefits and Perks: 

At impact.com, we believe that when you’re happy and fulfilled, you do your best work. That’s why we’ve built a benefits package that supports your well-being, growth, and work-life balance.

• Strong extended health benefits: Health & Prescription coverage, vision and dental care, virtual health care, out-of-country medical coverage
• Insurance coverage (life, short-term disability, long-term disability, and more)
• Health Care Spending Account
• Two different Employee Assistance Programs
• Flexible Working: Our Responsible PTO policy means you can take the time off you need to rest and recharge. We're committed to a positive work-life balance and provide a flexible environment that allows you to be happy and fulfilled in both your career and your personal life.
• Health and Wellness: Your well-being is a priority. Our mental health and wellness benefit includes up to 12 fully covered therapy/coaching sessions per year, with additional dependent coverage. We also offer a monthly gym reimbursement policy to support your physical health.
• A Stake in Our Growth: We offer Restricted Stock Units (RSUs) as part of our total compensation, giving you a stake in the company's growth with a 3-year vesting schedule, pending Board approval.
• Investing in Your Growth: We’re committed to your continuous learning. Take advantage of our free Coursera subscription and our PXA courses.
• Parental Support: We offer a generous parental leave policy, 26 weeks of fully paid leave for the primary caregiver and 13 weeks fully paid leave for the secondary caregiver.
• Technology Financial Support: We provide a technology stipend to help you set up your home office and a monthly allowance to cover your internet expenses. 

Note: Benefits may vary by location and are subject to local regulations.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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