Role Overview
As the Account Manager – Paid Media, you will be the key contact for assigned clients, responsible for achieving growth KPIs through sustainable, data-backed advertising strategies. You’ll collaborate with internal strategists and performance teams to plan scaling initiatives, oversee flawless campaign execution, and ensure strong client relationships.
Key Responsibilities
Client Strategy & Communication
- Manage relationships with client founders, CMOs, and marketing heads.
- Lead weekly performance review meetings and translate data into actionable insights.
- Align client expectations, growth goals, and media strategy to business objectives.
- Oversee client P&L for ad investments, balancing growth and efficiency.
Performance Management & Reporting
- Monitor campaigns across Meta, Google, YouTube, LinkedIn, and other platforms.
- Ensure CAC, ROAS, CTR, and CVR targets are met through data-driven optimizations.
- Identify performance issues and propose improvement strategies.
- Build and present clear, insightful performance reports.
Scaling & Strategy Development
- Collaborate with the strategy team to design account growth roadmaps.
- Recommend budget allocation, funnel strategy, and audience expansion.
- Audit creatives and landing pages to guide strategic decisions.
- Suggest new platform testing or automation opportunities.
Execution Oversight & Team Coordination
- Ensure daily ad operations and reporting tasks are completed accurately.
- Translate strategic goals into actionable steps for internal teams.
- Track progress, review deliverables, and maintain quality standards.
- Coach junior team members on performance marketing and communication.
Process & System Development
- Create SOPs and templates for reporting, campaign audits, and reviews.
- Maintain workflow consistency and structured documentation.
- Contribute to automation and dashboard projects that enhance efficiency.
Requirements
- 4–7 years of experience in performance marketing or digital strategy (preferably agency-side).
- Proven record managing ₹50L–₹2Cr+ monthly ad spends across platforms.
- Strong knowledge of Meta Ads, Google Ads, and analytics tools (GA4, Mixpanel, etc.).
- Data-driven mindset with excellent analytical and problem-solving skills.
- Exceptional client management and communication abilities.
- Strategic thinker able to connect marketing metrics with business growth.
- Experience mentoring small teams and improving internal workflows.
Preferred Skills
- Experience with AI or automation tools for optimization and reporting.
- Understanding of multi-touch attribution, blended ROAS, and funnel measurement.
- Exposure to D2C, SaaS, or healthcare sectors.
- Familiarity with Looker Studio, Supermetrics, Slack, and Asana/ClickUp.
