Account Manager, Higher Education Practice

Job Summary:

We seek an experienced Higher Education Account Manager to drive client success and lead strategic marketing initiatives. This role combines strategic thinking with hands-on execution, serving as the primary architect of our clients' marketing success stories. You'll manage a portfolio of higher education clients, translating their unique missions into impactful marketing strategies while building lasting partnerships. Managing a diverse range of Higher Ed clients at various stages of their lifecycle requires resilience, adaptability, and high operational rigor.

Key Responsibilities:

•       Own client relationships and serve as their strategic marketing advisor and day-to-day lead

•       Lead strategic conversations and advance the marketing strategy for multiple high-profile client accounts

•       Develop and execute comprehensive marketing strategies aligned with institutions' enrollment, advancement, and brand goals

•       Lead and mentor team members while fostering a collaborative, growth-oriented environment

•       Drive innovative solutions by staying ahead of higher education marketing trends and best practices

•       Manage project timelines, budgets, and deliverables across multiple concurrent campaigns

•       Hone strategic and technical expertise to become a subject matter expert in maintaining key relationships.

•       Analyze campaign performance and translate data into actionable insights and recommendations

•       Identify and pursue strategic growth opportunities within existing client partnerships

•       Facilitate clear communication between internal teams and client stakeholders

•       Strategically plan long-term while executing short-term needs for clients

•       Excel at managing multiple clients and work streams, thrive in a fast-paced environment and bring a strategic mindset that drives innovative, results-focused marketing campaigns.

What Sets You Apart:

•  Strategic mindset combined with careful attention to detail

•  Ability to build trust and rapport with diverse stakeholders

•  Proactive problem-solver who anticipates client needs

•  Passionate about higher education and institutional success

•  Experience in managing and mentoring team members

•  A strong professional network within higher-ed marketing and or admissions preferred

About Stratagon:

Stratagon is a forward-thinking marketing and technology agency with vertical specialization in higher education institutions, with particular expertise in serving HBCUs and mission-driven universities. We partner with institutions to transform their brand presence and drive meaningful engagement through data-driven, innovative marketing campaigns.

What We Offer:

•  Opportunity to shape the future of higher education marketing

•  Collaborative, innovative work environment

•  Close collaboration with Agency Principals and the opportunity to lead upon standing out

•  All this, plus Short and Long Term Financial, Work/Life and Health benefits

Diversity & Inclusion:

Stratagon is committed to building a diverse team that reflects the institutions we serve. We actively encourage applications from people of color, women, and members of other historically underrepresented groups in marketing technology.

Learn More here: https://www.stratagon.com/careers

Requirements

Required Qualifications:

•       6-8 years of account management experience, with demonstrated success in higher education marketing

•       Proven track record of developing and executing successful marketing campaigns

•       Demonstrated expertise in developing a marketing and communications strategy, media planning a plus

•       Demonstrated ability to communicate and influence effectively at all levels of a client organization

•       Demonstrated experience in delivering client-focused solutions

•       Experience managing complex projects and client relationships simultaneously

•       Demonstrated experience in a combination of the following within a Higher Ed environment: enrollment marketing, advancement campaigns, and brand development

•       Strong analytical skills with the ability to translate data into strategic recommendations

•       Exceptional communication and presentation abilities

•       Bachelor's degree in Marketing, Communications, Business, or related field

•       Excellent prioritization and time management skills

•       Excellent listening, negotiation, and presentation skills.

Preferred Qualifications:

•  Experience with marketing technology in a Higher Education environment (HubSpot, Slate, Salesforce)

•  Experience working with HBCUs or minority-serving institutions

•  Project management or relevant marketing certifications