Account Executive

Acuity Pricing works with a wide range of retailers and brands and sits within the LIONS Intelligence pillar, alongside the following brands – WARC, The Work, Contagious and Effie Insight. 

Acuity Pricing provides business-critical market and competitor pricing intelligence data to the UK’s largest retailers and brands with unmatched accuracy, speed and quality. 

This full-time role is based in our 5 Howick Place office in Victoria, London, with 3 days a week in the office/in market as standard – Mon/Weds/Thurs currently  

Account management and wider customer support -  

You will work closely with the Account Directors to ensure that existing clients understand and get tangible value from their relationship with Acuity Pricing and you may also work with new clients – helping to streamline their onboarding experience. 

In addition to supporting the Account Directors, you will also have a book of clients of your own to manage, renew and grow and a sales target to hit. 

Our commercial teams are seen as trusted advisors to our clients, who include household retailers and brand names. Through building strong partnerships and relationships with our customers we increase their understanding and usage of services they already buy, but they should also become open to discussions around additional services Acuity may offer. 

You will engage with customers directly by phone, face to face meetings and by email and you should feel comfortable in all situations, with the ability to represent the Acuity brand professionally at all times. 

You will record key insights from customers on our systems and work with our Account Management team to strategise where to prioritise focus to ensure we hit our retention & growth targets.  

Key responsibilities 

• Hitting and exceeding sales targets 

• Working to engage with your customer through email, phone calls and meetings (online and offline)  

• Onboarding customers, potentially as the first point of contact 

• Identifying and supporting the nurturing of upsell & cross-selling opportunities  

• Driving engagement with service, including promoting upcoming events and sessions 

• Collecting integral key information & usage data to help build the case for renewal - accurately recording insights in our systems 

• Producing reports and documentation for internal and external use 
   

Sales Development –  

You'll be the critical first point of contact for potential clients, responsible for qualifying inbound leads, generating outbound opportunities, and booking meetings to support pipeline growth and conversion.  

Your work will play a key role in expanding our reach and accelerating business growth in the competitive pricing space. 
 

Key Responsibilities 
Lead Generation & Pipeline Management 

• Build and manage a qualified pipeline of potential customers through strategic prospecting and research 

• Develop and implement targeted outreach strategies to identify decision-makers within prospect organizations 

• Maintain accurate records in our CRM system to ensure seamless handoff to the sales team 

• Collaborate with marketing to leverage campaigns and events for lead generation 

• Conduct thorough research on prospects to personalize outreach and increase engagement rates 

Inbound Lead Qualification 

• Respond promptly to inbound leads—qualify them and book product tour meetings 

• Conduct initial discovery calls to understand prospect needs and pain points 

• Assess prospect fit against ideal customer profile criteria 

• Articulate the value proposition of Acuity Pricing to different stakeholders 

• Effectively communicate how our solutions address specific industry challenges 

Performance & Reporting 

• Achieve KPIs around calls made, emails sent, meetings booked, and conversion rates and potentially revenue targets 

• Participate in regular NB pipeline reviews with sales leadership 

• Participate in regular account health reviews with sales leadership 

• Production of clear, high quality documentation for both internal and external use 

• Use tools such as LinkedIn to build a network 

• Stay informed about industry trends, competitor offerings, and market developments 

• Actively promote and support diversity, equity, and inclusion within the team and in customer interactions 

• Share best practices and learnings with the broader sales organization 

• Contribute to a positive and collaborative team culture 

• Participate in team meetings and brainstorming sessions 

• Support company initiatives and represent the brand professionally at all times 

Ideal skills, experience & qualifications required 

• Experience in SaaS, market intelligence, or media/advertising industry 

• 1-2 years of experience in similar client facing role 

• Excellent communication skills, both written and verbal 

• Strong organizational abilities and attention to detail 

• Proficiency with CRM systems (preferably Salesforce, Salesloft & Hubspot) 

• The desire to meet and exceed targets & the ability to monitor and manage personal activity, standards and approaches to ensure targets are hit 

• Self-motivated with a positive attitude and resilient mindset 

• Naturally enthusiastic and happy to speak with customers on the phone 

• A proactive individual who is willing to learn and absorb ideas shared with them 

• Energetic, curious, can-do attitude, problem solving and passion for storytelling 

• Imaginative, with a passion for presenting your ideas to others 

• Strong organisational & multi-tasking skills - good attention to detail and able to work under pressure and deadlines 

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

• Annual leave: 25 days per year with the option to buy or sell five extra days.
• Pension: Up to 5% matched pension, with our pension plan defaulting to sustainable options., 
meaning your savings are invested in ways that help rather than hinder our planet.
• Parental leave: Enhanced Primary and Co-parent parental leave once you have been with the 
company for 1 year+
• Health, fitness & wellbeing: Options to purchase Private Medical Insurance, Dental Insurance, 
Critical Illness & Health Screening. Get fit for less with discounted membership at 3,000+ of the 
UK’s top gym chains. Save money on fitness and beauty treatments at 2,500+ locations. Enjoy 
discounts on haircuts, spas, beauty salons, fitness and much more
• Charitable giving: Make regular donations to your favourite charity and use an extra day of 
annual leave every year to volunteer to a cause you feel passionate about.
• Restaurant discount card: Receive up to 50% off your meal at 6,500+ top restaurants across 
the UK.
• Life assurance: Life assurance up to 4x basic salary, subject to eligibility and insurer’s 
underwriting.
• Employee Assistance Programme: Access to a 24-hour, free and confidential advice line that 
can provide mental health, financial and wellbeing support.
• Income protection: We provide income protection at 50% of salary, subject to eligibility and 
insurer’s underwriting.
• Recommend a friend: Know someone who could come make magic happen with us? Introduce 
your friends or family to Ascential and earn yourself a cash reward.
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Will writing service: Option to purchase an advanced or standard will as either a single or joint 
will. Paid via 12 Equal instalments via net dedications.
• Cycle to work: Select a brand new bike worth up to £2,500 and spread the cost over 12 
months.
• Season ticket loan: We provide access to an interest free Season Ticket Loan of up to £10,000, 
tax-free

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. 

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. 

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