Opportunity

Brunswick Group is looking to bolster its growing Digital practice with a Social Media Account Director to join the Digital team in Johannesburg. The ideal candidate will have an active and demonstrable interest in communication alongside experience within social and digital media.

About the Role

As an Account Director, you will also begin to develop a network and build relationships with clients, media, advisers, Brunswick colleagues and other stakeholders. You will work to develop your media-handling skills and have a good understanding of Brunswick’s different sectors and specialist offers and how to connect them with clients as part of our one firm offering.

Key Responsibilities

• Prepare well-written, organised, and thoughtful documents and correspondence.
• Staying up to date on social media trends, monitoring all social media profiles to determine engagement.
• Understand and be adept at using all features on all social media platforms.
• Create, curate, and manage social media content aligned to client’s strategic and campaign objectives.
• Use analytics to track social media campaigns’ key performance metrics to extract compelling insights and maximise results.
• Write a range of copy (taglines, pinned comments, descriptions, etc.) across various social media platforms.
• Coordinate and show demonstrated ability to lead the production of videos with editors to ensure the relevance and regularity of the content.
• Strategise to drive key client business objectives through social media via engagement, reach, views, etc.
• Define and challenge the content strategies of your clients, based on the data obtained through social platform business managers or 3rd party tools.
• Express a point of view in a thoughtful manner; able to analyse and distil complex information.
• Use good judgment in deciding what information should be shared and what should not; exercise discretion.
• Act as a copy editor for client’s social media and community managers, checking adherence to guidelines, spelling, grammar, etc
• Willingly assume and actively pursue additional responsibility and role on the team; take initiative.
• Keep colleagues informed of project status; develop action plans/meeting notes as appropriate
• Demonstrate curiosity and awareness of current and relevant global issues.
• Actively seek out or accepts assignments that represent learning opportunities and provide professional growth.
• Willingly accept suggestions for improvement; seek feedback and constructive criticism.
• Attend and engage in internal learning opportunities and training sessions
• Guide executives and assistants in effectively supporting accounts.
• Work to develop a solid understanding of different sectors and specialist offers.
• Ensure all logistics for client meetings and events are executed smoothly and manage upwards to ensure Brunswick delivers on time and above expectation.
• Begin to develop an advisory voice informed by research, experience and awareness of market trends and events.
• Nurture a network amongst peers inside and outside the firm, providing valuable insight for the firm and for clients.

What We're Looking For

• Experience using digital tools and social media to achieve communications objectives.
• Three - five years of relevant work experience within social media
• Demonstrated understanding of social media platforms, their unique audiences and how to use them to maximise results
• Experience leveraging and measuring efforts on social media platforms to achieve business objectives, including LinkedIn, Facebook, Twitter, Instagram, Google and other new media (both paid and organic).
• Working knowledge of digital tools including a monitoring / analytics system (such as Brandwatch, Radian6, Sysomos, Sprinklr or Spredfast; Facebook and Google analytics).
• Ability to develop well thought out analytic reports highlighting performance, insights and recommendations that serve business and communication objectives.
• Robust personal experience with social media a plus, but not required (e.g. a blog, Twitter account, etc.).
• Ability to operate in fast pace, client service environment.
• Exceptional research, writing and communication skills.
• Ability to quickly adapt content to suit different publication channels.
• Ability to multitask and prioritize.
• Interest in financial and business issues.
• Problem-solving skills and detail orientation.
• Self-motivated.
• Attention to detail.
• Ability to exhibit discretion with confidential client matters.
• An understanding of financial terminology a plus.
• Experience with design programs preferred, but not required (Adobe, Photoshop, InDesign).

Why Join Us

Whether you are joining a client facing team, a core services team, or starting out on your professional career journey, joining Brunswick unlocks a range of  employee benefits to support your financial future, health and wellness, family and community and continuous professional development.